国际商务英语考试卷.doc

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1、1.Whatdoesinternationalbusinessreferto?Pleasetellthedifferencebetweeninternationalbusinessanddomesticbusiness?Internationalbusinessreferstotransactionbetweenpartiesfromdifferentcountries.Sometimesbusinessacrossthebordersofdifferentcustomsareasofthesamecountry

2、isalsoregardedasimportandexport.Internationalbusinesstakesplacebetweencountrieswhiledomesticbusinesstakesplaceinthesamecountry.Differencesinlegalsystem;incurrencies;inculturalbackground;innaturalanddomesticconditions.2.Visibletradeandinvisibletrade.Visibletra

3、dereferstotheformofcommoditytrade,i.e.Exportingandimportinggoodsproducedormanufacturedinonecountryforconsumptionorresaleinanother.Invisibletradereferstothechangeofservicesbetweencountries.3.Yes,inbusinessactivities,AmericanaremoreinformalthanEuropean.4.Intern

4、ationalinvestmentcanbeclassifiedintotwocategoriesthisis:wocategoriesofinternationalinvestment.Whatistheirmajordifference?①FDIforeigndirectinvestment.②portfolioinvestmentMajordifferencebetweenthemisthatformerismadeforreturnsthroughcontrollingtheenterprisesoras

5、setsinvestedininahostcountry.Thelatterreferstopurchaseofforeignfinancialassetsforapurposeotherthancontrolling.5.Inlicensing,afirmleasestherighttouseitsintellectualpropertytoafirminanothercountry.Firmschooselicensingbecausetheydonothavemakepaymentstostartbusin

6、ess,andcansimplyreceiveincomeintheformofroyalty.Besides,theycanbenefitfromlocaladvantagesofforeignoperationwithoutanyobligationinownershipormanagement.6.Franchisingcanberegardedasaspecialformoflicensing.Underfranchising,afirm,calledthefranchisee,isallowedtoop

7、eratethefranchiserwhoprovidestheformerwithtrademarks,brandnames,logos,andoperatingtechniquesforroyalty.Incomparisonwiththerelationbetweenthelicenserandthelicnsee,thefranchiserhasmorecontroloverandprovidesmoresupportforthefranchisee.7.Underamanagementcontract,

8、onecountryoffermanagerialorotherspecializedservicestoanotherwithinaparticularperiodforaflatpaymentorapercentageoftherelevantbusinessolume.Whenagovernmentforbidsforeignownershipincertainin