答辩演示稿(商务英语)

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1、EssentialsofOralDefense(BusinessEnglish)1.ContextagainstwhatthethesisissetYouneedtospecifythefollowinginformation:Whoyouareandwhereyouwork:e.g.astaffinajointventuretitledXXX….Whatthesituationis:e.g.MostofXXXproductssoldinChinaaretestingequipment&tools,whichareusedinwellsforsurvey

2、ingoperations.However,thesetoolsneedtobecheckedandmaintainedafterbeingoperatedforhundredsofhours.CustomersusedtosendthemabroadtoXXXtechnicalservicecentersinSingaporeorUK,whichcostthemtime,laborandmoneyduetotherelatedimportandexportcustomsproceduresandlongdistancetransportation.Cu

3、stomersalwayscomplainaboutthisproblemtorepresentativesofXXX.22.ProblemanditsanalysisYouneedtospecifythefollowinginformation:Theproblem:e.g.XXXdidnothaveatechnicalservicecentertoprovideafter-saleservicetoitscustomers,andthecustomersoftencomplainaboutit.Theanalysisoftheproblem:e.g.

4、2.1Currentbusinesssituationanalysis2.2Customerneedsandwantsanalysis2.3SWOTanalysis33.ProjectobjectiveandhypothesisYouneedtospecifythefollowinginformation:Projectobjective(s):e.g.toprovidebetterservicestoChinesecustomers;toincreaseoursalesofproductsinChinesebusiness:theincreasewil

5、lbe20%-30%thisyearandmoreintheyearstocome;togainnewcustomersProjecthypothesis:e.g.Itishypothesizedthatifsellersprovidebetterafter-saleservicetotheircustomers,e.g.settinguparepaircenter,thentheycanincreasetheirsalesvolumeofproductsrapidlyandobtainnewcustomers.44.ProjectdesignYoune

6、edtospecifythefollowinginformation:e.g.ActivitiesplannedtotakeplacePeopleinvolvedintheactivitiesandtheirresponsibilitiesTime-scaleoftheactivitiesCostconsiderationRiskanalysisconcerningpeople,timeandproductandourproposedprotectivemeasures55.ProjectimplementationandevaluationYounee

7、dtospecifythefollowinginformation:Stagesofprojectimplementation:Projectmonitoring3)Projectevaluation66.FindingsandconclusionsYouneedtospecifythefollowinginformation:Findings:e.g.Customersnotonlywantgoodservice,butalsoimmediateservice.Theestablishmentofthiscentresolvedthisproblemt

8、oalargeextentConclusion:findingssupporte