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《第六章 企业战略评估与选择ppt课件.ppt》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、Copyright2007PrenticeHallCh6-1Chapter6StrategyAnalysis&ChoiceStrategicManagement:Concepts&Cases11thEditionFredDavidCopyright2007PrenticeHallCh6-2ChapterOutlineTheNatureofStrategy&ChoiceAComprehensiveStrategy-FormulationFrameworkTheInputStageCopyright2007PrenticeHallCh6-3ChapterOutline(cont’d)
2、TheMatchingStageTheDecisionStageCulturalAspectsofStrategyChoiceCopyright2007PrenticeHallCh6-4ChapterOutline(cont’d)ThePoliticsofStrategyChoiceCopyright2007PrenticeHallCh6-5--Establishinglong-termobjectives--Generatingalternativestrategies--Selectingstrategiestopursue--Bestalternative-achievemiss
3、ion&objectivesNatureofStrategyAnalysis&ChoiceStrategyAnalysis&ChoiceCopyright2007PrenticeHallCh6-6VisionMissionObjectivesExternalauditInternalauditPastsuccessfulstrategiesProvidingabasisforgeneratingandevaluatingfeasiblealternativestrategiesStrategyAnalysis&ChoiceAlternativeStrategiesDeriveFrom-
4、-Copyright2007PrenticeHallCh6-7StrategyAnalysis&ChoiceGeneratingAlternatives--ParticipationingeneratingalternativestrategiesshouldbeasbroadaspossibleCopyright2007PrenticeHallCh6-8ComprehensiveStrategy-FormulationFrameworkStage1:TheInputStageStage2:TheMatchingStageStage3:TheDecisionStageCopyri
5、ght2007PrenticeHallCh6-9ComprehensiveStrategy-FormulationFrameworkAlltechniquesincludedinthestrategy-formulationframeworkrequiretheintegrationofintuitionandanalysisStrategiststhemselves,notanalytictools,arealwaysresponsibleandaccountableforstrategicdecisions.Copyright2007PrenticeHallCh6-10Strate
6、gy-FormulationAnalyticalFrameworkInternalFactorEvaluationMatrix(IFE)ExternalFactorEvaluationMatrix(EFE)CompetitiveProfileMatrix(CPM)Stage1:TheInputStageCopyright2007PrenticeHallCh6-11Stage1:TheInputStageBasicinputinformationforthematching&decisionstagematricesRequiresstrategiststoquantifysub
7、jectivityearlyintheprocessGoodintuitivejudgmentalwaysneededCopyright2007PrenticeHallCh6-12Strategy-FormulationAnalyticalFrameworkSWOTMatrixSPACEMatrixBCGMatrixIEMatrixGrandStrategyMatrixStage2:TheMatchingStageCopyright2007P
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