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1、总复习---阅读理解物流英语1Forecastingdemandsp.66-67Demandforecastinginvolvesdeterminingtheamountofproductandservicethatcustomerswillrequireinthefuture.Itisimportanttoalloperationssuchasmarketing,manufacturing,andlogistics.*Marketingforecastsdeterminepromotionalstrategies,allocationofsalesforce,pricingstrateg
2、ies,andmarketresearchactivities.*Manufacturingforecastsdetermineproductionschedules,purchasingandacquisitionstrategies,andin-plantinventorydecisions.*Logisticsforecastsdetermineproducttransportationandstorage.Demandforecastingenablesmanagerstoallocatetheirresources(budgets)effectivelytomeetdemands
3、.Forecastingcanbedifficultgiventhemarketuncertainties.However,thecompanyshouldundertakedemandforecastingandcommunicatetheresultstootherdepartments.Sophisticatedcomputermodels,trendanalysis,salesforceestimates,orothermethodscanhelpdevelopsuchforecasts.1:Ifyouwanttodeterminepromotionalstrategiesfory
4、ousalesdepartment,youshouldconducta____forecast.MarketingManufacturingLogisticsAlloftheabove2:Forecastingcanbedifficultgiventhemarketuncertainties,thissentencemeans:UncertaintycanbegiventhroughforecastingUncertaintiescan’tbegiventhroughforecastingCertaintiescanbegiventhroughforecastingUncertaintie
5、scan’tbegiventhroughforecasting3:Theword“undertake”means____.PerformGoIncludeConsider2:P.70virtualwarehouseVWisanetworktoenablefastandaccuratesharingofinformationusingadvancedtechnologiessuchascomputernetwork.Theadvantagesincludebetteraccuracy,customerservice,precisecontroloftransportationanddataa
6、nalysiscapabilitiestoanyonecapableofusingthevirtualdatabases.Theconceptofvirtualwarehousingisnotyetmature.Ithasbeenimplementedpartlyatsomeoftheelectronicsandtelecommunicationscompanies.SuccessfulimplementationofVWgreatlydependsuponadvancedcommunicationcapabilities,efficienttransportationalternativ
7、esandmathtomakestocking,communicationandtransportationdecisions.1:AboutVW,thewrongexpressionaboutitis____.IsanetworkHasgreatadvantagesNotcommonlyusednowadaysIsmatureforadopting2:themeaningof“implementing”inthispa
