题 目 雅戈尔衬衫市场营销方案

《题 目 雅戈尔衬衫市场营销方案》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。

1、题目雅戈尔衬衫市场营销方案专业工商管理年级2013级学生姓名万春松学号M11314039目录1.绪论.............................................................................................................................31.1研究背景....................................................................................

2、.............................31.2研究意义.................................................................................................................32.相关理论..............................................................................................................

3、.......33.营销组合方案.............................................................................................................43.1产品策略.................................................................................................................43.1.1新产品开发策略........

4、........................................................................................43.1.2名牌策略...........................................................................................................43.1.3产品领先策略..................................................

5、.................................................53.2价格策略.................................................................................................................53.2.1定价目标.......................................................................................

6、....................63.2.2定价方法...........................................................................................................63.2.3定价策略...........................................................................................................73.2.4标价策略...

7、........................................................................................................73.3分销策略...............................................................................................................93.4促销策略....................................

8、...........................................................................93.4.1广告................................................