BEC高级口语真题.doc

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1、SpeakingTestPartII1.CustomerRelations:theimportanceofmakingcustomersfeelvalued2.Companygrowth:theimportancetoacompanyofcontrollingexpansion3.Marketing:howtoensurethatagentsmaintainahighlevelofeffectivenesswhenrepresentingacompany4.TimeManagement:theimporta

2、nceofplanningworktimeeffectively5.ProjectDevelopment:howtoensureinter-departmentalco-operationonnewprojects6.Purchasing:howtoevaluateandselectnewproducts7.PersonnelManagement:theimportancetoacompanyofhavingwellmotivatedstaff8.StrategicPlanning:howtodecidew

3、hethertopurchaseorrentcompanypremises9.Sales:howtoensurethatpricelevelsfornewproductsaresetappropriately10.CommunicationSkills:theimportanceofforeignlanguagetrainingforselectedemployees11.Advertising:howtoselectasuitableagencytohandleacompany’sadvertising1

4、2.Finance:howtodecidewhethertofloatacompanyonthestock-market13.Marketing:theimportancetoacompanyofofferingitsproductsontheworld-wideweb14.StaffTraining:howtoevaluatetheeffectivenessofcompanytrainingprogrammes15.CompanyGrowth:howtodecidewhenitistherighttime

5、forabusinesstoexpand16.PublicRelations:theimportancetoacompanyofsponsoringwell-knownpersonalitiesfromtheartsandpopularculture17.Recruitment:howtoensurethatthebestcandidateforapostisselected18.InformationManagement:howtoanalyseandmakeeffectiveuseofinformati

6、on19.Sales:theimportanceofbrandimageinensuringthatproductsorservicessellwell20.Technology:theimportancetoacompanyofkeepingup-to-datewithinternetdevelopments21.QualityControl:howtoensurethatacompanyconsistentlymaintainsqualitycontrolstandards22.ProductPromo

7、tion:howtomakeeffectiveuseofthemediawhenpromotinganewproductorservice23.ProductManagement:theimportanceofteamworkfortheeffectivemanagementofprojects24.HealthandSafety:howtodeveloparesponsibleattitudeamongstafftothehealthandsafetyrequirementsofaccompany25.T

8、echnology:theimportanceofcomputerskillsfortheworkplaceofthefuture26.Communications:howtoensurethate-mailisusedappropriatelybystaffforinternalandexternalcommunications27.StaffDevelopment:howtoadministerastaffb