商务英语精彩试题及问题详解.doc

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1、1MatchawordfromAandBandcompletesentences1─10.UseeachwordfromAtwice.Aadvertising/consumer/market/product/salesBBehavior/budget/campaign/forecast/launch/lifecycle/profile/research/segment/targets1TheProductlifecycleisthelengthoftimepeoplecontinuetobuyaparticularproduct.2M

2、arketresearchshowedverygoodpotentialformarketingthemagazinetoexecutivesintheagerange25─35.3Aconsumerprofileissimplyadescriptionofatypicalcustomer.4Ourcompanyhasestablisheditsbrandnamethroughamulti-millionmulti-mediaadvertisingcampaign5Theintroductionofaproducttothemarke

3、tiscalledtheproductlaunch.6Familyandfriendsareamajorfactorinconsumerbehavior.Theyreallyinfluencewhatpeoplebuy,whereandhow.7Amarketsegmentisagroupofcustomersofsimilarageandincomelevel.8Idon’tthinkcuttingouradvertisingbudgetbyhalfisagoodidea.Ourcampaignsarehighlysuccessfu

4、landalwaysgeneratehugeprofitsinthelongterm.9Ourrepresentativesareunderalotofpressuretomeettheirsalestargets.10I’mafraidIcanonlymakeapessimisticsalesforecastforFebruaryandMarch.LanguageReview:Questions2Re-orderthewordstomakequestions.1muchadvertisingdohowonspendyou?Howmu

5、chdoyouspendonadvertising?12doesendorsementmeanwhat?Whatdoesendorsementmean?13strengthsandarecompany’sweaknesseswhatyour?Whatareyourcompany’sstrengthsandweaknesses?14rangedidextendproducttheirtheywhen?Whendidtheyextendtheirproductrange?15isteamleadingsaleswhoyour?Whoisl

6、eadingyoursalesteam?3Completeeachquestionwithanappropriateword.16__Did________yourmarketshareincreaselastyear?17___What_______kindofproductsdofootballersendorse?18____Are______theydoinganymarketresearchatthemoment?19_Which_________ofthesetwoproductsismoresuccessful?20__

7、__Have______youmetournewmanager?21____How______oftendoyoulaunchanewproduct?22__Has________Kaoriphonedrecently?Skills:Telephoning4Completethisexcerptfromatelephoneconversationwiththequestionsfromthebox.1.Wouldyoulikethemtodothemarketing?2.Couldyougivemeafewdetails?3.Didy

8、ousay5%?4.Haveyoufinishedyourreport?5.Why?6.Howaboutourmarketshare?7.Howarethings?8.Whatdoyouthinkof‘Eureka!’?