商务英语精彩试题及问题详解

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1、实用文案1MatchawordfromAandBandcompletesentences1─10.UseeachwordfromAtwice.Aadvertising/consumer/market/product/salesBBehavior/budget/campaign/forecast/launch/lifecycle/profile/research/segment/targets1TheProductlifecycleisthelengthoftimepeoplecontinuetobuyaparticula

2、rproduct.2Marketresearchshowedverygoodpotentialformarketingthemagazinetoexecutivesintheagerange25─35.3Aconsumerprofileissimplyadescriptionofatypicalcustomer.4Ourcompanyhasestablisheditsbrandnamethroughamulti-millionmulti-mediaadvertisingcampaign5Theintroductionof

3、aproducttothemarketiscalledtheproductlaunch.6Familyandfriendsareamajorfactorinconsumerbehavior.Theyreallyinfluencewhatpeoplebuy,whereandhow.7Amarketsegmentisagroupofcustomersofsimilarageandincomelevel.8Idon’tthinkcuttingouradvertisingbudgetbyhalfisagoodidea.Ourca

4、mpaignsarehighlysuccessfulandalwaysgeneratehugeprofitsinthelongterm.9Ourrepresentativesareunderalotofpressuretomeettheirsalestargets.10I’mafraidIcanonlymakeapessimisticsalesforecastforFebruaryandMarch.LanguageReview:Questions2Re-orderthewordstomakequestions.1much

5、advertisingdohowonspendyou?Howmuchdoyouspendonadvertising?12doesendorsementmeanwhat?Whatdoesendorsementmean?13strengthsandarecompany’sweaknesseswhatyour?Whatareyourcompany’sstrengthsandweaknesses?14rangedidextendproducttheirtheywhen?Whendidtheyextendtheirproductr

6、ange?15isteamleadingsaleswhoyour?Whoisleadingyoursalesteam?3Completeeachquestionwithanappropriateword.16__Did________yourmarketshareincreaselastyear?17___What_______kindofproductsdofootballersendorse?18____Are______theydoinganymarketresearchatthemoment?文案大全实用文案19

7、_Which_________ofthesetwoproductsismoresuccessful?20____Have______youmetournewmanager?21____How______oftendoyoulaunchanewproduct?22__Has________Kaoriphonedrecently?Skills:Telephoning4Completethisexcerptfromatelephoneconversationwiththequestionsfromthebox.1.Wouldy

8、oulikethemtodothemarketing?2.Couldyougivemeafewdetails?3.Didyousay5%?4.Haveyoufinishedyourreport?5.Why?6.Howaboutourmarketshare?7.Howarethings?8.Whatdoyouthink