牛津高中英语模块四第一单元project阅读教学文案.ppt

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1、Unit1GoodMorningTheworldbreakseveryone,andafterward,manyarestrongeratthebrokeplaces.生活总是让我们遍体鳞伤，但到后来，那些受伤的地方会变得更坚强。(海明威ErnestHemingway)Unit1AdvertisingProjectDevelopinganadcampaignLead-inNowadays,peopleallovertheworlduseadstopromotepublicwelfare.Howtobuildanadcampaign?Readthearti

2、cleonpage18quickly.Matchthemainideaofeachparagraph.Fast-readingPara.1Para.2c.thedefinitionofanadcampaignd.thetargetaudienceandhowtodeterminethetargetaudiencePara.3Para.4a.whattheadcampaignsaysb.howtoreachthetargetaudienceReadthearticleagainandanswerthefollowingquestions.Payattent

3、iontothestructureofthereadingpassage—introduction,examplesandfactsthatdeveloporsupporttheideaandconclusion.Detailed-reading1.Whatdoyouknowaboutanadcampaign?2.Whatmustyoukeepinmindwhenyoustartasuccessfuladcampaign?3.Whydoyouneedtoresearchyouraudience?4.Whatisimportantwhenyouarepla

4、nninganadcampaign?1.Whatdoyouknowaboutanadcampaign?Anadcampaignisanorganizedprogrammeofadvertisementsusingvarioustypesofadstoreachaparticularaudience.2.Whatmustyoukeepinmindwhenyoustartasuccessfuladcampaign?Aclearaimandtargetaudience.3.Whydoyouneedtoresearchyouraudience?Becauseth

5、erightmessageneedstobecreatedfortherightpeople.4.Whatisimportantwhenyouareplanninganadcampaign?Itisimportanttotrytoappealtothewaytheaudiencewillreact.Readthesecondarticleonpage19andanswerthefollowingquestions:1.Whatisthesubjectofthisadcampaign?2.Whydotheybuildthisadcampaign?3.Who

6、isthetargetaudienceforthisadcampaign?4.Whatistheadcampaignaimedtodo?5.Whatisthesloganforthiscampaign?Answers.1.Whatisthesubjectofthisadcampaign?Anti-smoking.2.Whydotheybuildthisadcampaign?Becausetheproblemcostscountriesalotofmoneyandcausesgreatdamagetothewelfareofthepeople.3.Whoi

7、sthetargetaudienceforthisadcampaign?High-schoolteenagers.4.Whatistheadcampaignaimedtodo?Todiscourageyoungpeoplefromsmoking.5.Whatisthesloganforthiscampaign?Smokingkills!DiscussionWorkingroupsanddiscusswhathasimpressedyoumostafteryoureadthisadcampaign?Languagepoints1.Itisimportant

8、tofigureoutexactlywhatyouwanttotelltheau