中西方食品广告文化差异.docx

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1、毕业设计（论文）题目：AnalysisonCulturaldifferencesbetweenChineseandwesternfoodadvertisements学院文法专业英语学号：学生姓名：王杰指导教师：郭颖婷2016年4月无锡太湖学院本科毕业设计（论文）诚信承诺书本人郑重声明：所呈交的毕业设计（论文）AnalysisonCulturaldifferencesbetweenChineseandwesternfoodadvertisements是本人在导师的指导下独立进行研究所取得的成果，其内容除了在毕业设计（论文）中特别加以标注引用、表示致谢的内容外，本毕业设计

2、（论文）不包含任何其他个人、集体已发表或撰写的成果作品。班级：英语122学号：作者姓名：王杰2016年4月19日AnalysisonCulturaldifferencesbetweenChineseandwesternfoodadvertisementsAbstractInthispaper,intheperspectiveofcross-culturalcommunication,onthebasisofthesystemofculturalvaluesofdifferentculturesinthecontextofcontemporaryBritishfooda

3、dvertisingisanalyzed,asaresult,thechoiceismorebroadlyrepresentativeoffoodadvertising.Atthesametime,tryingtoexplorethesimilaritiesanddifferencesbetweenChineseandwesternculture,fromadvertisinglanguagefordevelopmentunderthebackgroundofeconomicglobalizationandcross-culturalcommunication.[ke

4、ywords]foodadvertising;Culturalvalues;Cross-culturalcommunicationContentsChapter1IntroductionChapter2LiteratureReview2.1StudiesonAdvertisement2.2StudiesonCulturalValues2.3ThePreviousCross-CulturalStudiesonAdvertisementsChapter3MaindifferencesbetweenChineseandwesternfoodadvertisements3.1

5、DifferencesexpressionsbetweenChineseandwesternfoodadvertisements3.2DifferentideasbetweenChineseandwesternadvertisements3.3DifferentfocusbetweenChineseandwesternfoodadvertisementsChapter4thereasonsofthedifferencesbetweenChineseandWesternfoodadvertisements4.1Differentenvironment4.1.1Diffe

6、rentregionalenvironment4.1.2Differentculturalenvironment4.2.Differentculturalpsychology4.2.1PsychologicalreactionofChineseconsumers4.2.2Psychologicalreactionofwesternconsumers4.3EconomicfactorsChapter5Conclusion5.1TheMainFindingsandImplicationsoftheThesis5.2TheLimitationsandSuggestionsf

7、orFurtherStudyReferencesAcknowledgementsIntroduction:Withthedevelopmentoftheglobaleconomy,advertisementhasbecomeamoreandmoreimportantpartintoday’slife,notonlyprovidecomprehensiveinformation,butalsoimprovethequalityofmodernlife.ASameanofcommunication,advertisementandculturearecl