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1、PracticalWriting:LettersSevenPrinciplesofpracticalWriting1.Courtesy（礼貌）1)Notmerepolitenesslikeusingsomephrasesof“please”or“thankyou”2)KeepasincereYou-attitude.3)Usetactful(委婉)waytoblameyourreaders,andtrytoavoidirritating(恼人的),offensive（无礼的）,orbelittling（贬低的）
2、statement.e.g.1“Polite”——WehavereceivedwithmanythanksyourletterofOct.7,andwetakepleasureofsendingyouourlatestcatalog.Wewishtodrawyourattentiontoaspecialofferwhichwehavemadeinit.“Courteous”——Youwillbeparticularlyinterestedinaspecialofferonpage5ofthelatestcata
3、logenclosed,whichyourequestedinyourletterofOct.7.e.g.2“tactful”——IfIunderstandyourlettercorrectly…“Rough”——Yourletterisnotclearatall,Ican’tunderstandit.2.Consideration（体谅）1)EmphasizingYou-attituderatherthanWe-attitude2)Focusingonthepositiveapproache.g.1“You-
4、attitude”——Youearn2percentdiscountforcashpayment“We-attitude”——Weallow2percentdiscountforcashpaymente.g.2“Positive”——Wefeelsurethatyouwillbeentirelysatisfied.“Negative”——Wedonotbelieveyouwillhavecausefordissatisfaction3.Completeness（完整）①containsallthenecessa
5、ryinformation②answerallthequestionsputforwardbythereadersATTN:makesurethatallthemattersarediscussed/stated.badimpression,giveup,disputesandlawsuit4.Clarity(清楚)tomakesurethatwhatyouwroteissoclearthatitcan’tbemisunderstood.(usethemostsimpleandfamiliarwords,pa
6、yattentiontothegrammar,eg:thepronoun,thepositionofthemodifier,rationalityinlogic)eg:Beingaregisteredaccount,I’msureyoucanhelpus.Beingaregisteredaccount,youcancertainlyhelpusMoreover,Payattentiontothepositionofthemodifierse.g.Weshallbeabletosupply10casesofth
7、eitemonly.我们仅能供应该商品10箱.Weshallbeabletosupply10casesonlyoftheitem.我们仅能供应10箱该商品Themodifier“only”intheabovesentencesmodifiedtwodifferentwords,sothetwosentenceshavedifferentmeanings.5.Conciseness（简洁）clearlyexpresswhatyouwoulddoinashortandpithystyleofwritingwitho
8、utsacrificingcompletenessandcourtesy.Eg1:WeareinreceiptofyourfavoroftheletterMay10.贵方5月10日来函已收悉WehavereceivedyourletterofMay10.Eg2:WillyoushipusanytimeduringthemonthofDecember,orevenNovemberify
