事业企划书技巧--韩语版知识讲解.ppt

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1、목차BusinessPlan작성시유의사항BusinessPlan이란BusinessPlan작성방법첨부이력서양식0BusinessPlan이란BusinessPlan의정의유망한비즈니스아이디어가갖추어야할요소1통상BusinessPlan으로불리우기위해서는아래8가지요소에대한구체적인계획을포함하고있어야함.1)제품/서비스(Product/Service)2)시장및경쟁(MarketandCompetition)3)마케팅(Marketing)4)BusinessSystem5)조직및인력(OrganizationandHR)6)기회와위험(OpportunitiesandRisks

2、)7)실행일정(ImplementationSchedule)8)재무계획(FinancialPlanning)우리말로는‘사업계획’으로번역될수있으며,BusinessIdea(돈을벌수있는아이디어)를실행가능한구체적인계획(detailedplan)으로발전시킨것을말함.BusinessPlan의정의2시장에서성공하기위한KFS(KeyFactorforcompany’sSuccess)는훌륭한제품이아니라,만족한고객(SatisfiedCustomers)임(ex)“우리의새로운설비는분당200번작업을할수있다.”(X)“우리의새로운설비는25%부품을덜사용한다.”(X)“우리의새로운

3、설비는고객의시간을25%절약해준다.”(O)고객에게의미있는제안을하라.(valueproposition)고객에게독특한가치(uniquevalue)를제시하라.명확한고객가치적절한시장규모실행가능성및수익성충분한혁신1234누가당신의제품/서비스를사는가?왜고객은당신의제품을사는가?(당신은다른경쟁사가만족시키지못하는고객의어떤Needs를만족시키는가?)당신의사업Idea에서가장unique한것은무엇인가?KeyQuestion유망한BusinessIdea가갖추어야할요소명확한고객가치(ClearCustomerValue)3적절한규모의시장(Marketofadequatesiz

4、e)팔려고하는제품/서비스의목표시장이적절한규모가되는가(상세한분석은필요없으며,개괄적인통계치,추정치로도가능함)누가경쟁자인지를분명히하라KeyQuestion전체시장의규모는어느정도인가?이시장은성장하고있는가?당신이목표로하는시장및점유율은?누가당신의경쟁자인가?경쟁자에비해당신의강약점은무엇인가?유망한BusinessIdea가갖추어야할요소(계속)명확한고객가치적절한시장규모실행가능성및수익성충분한혁신12344사업idea는제품/서비스의종류및businesssystem의차원에따라4가지로나눌수있음어떤분야에서innovation을하고있는지를분명히해야함신제품(Micro

5、soft)신사업(Netscape)기존사업신사업구조(Dell)BusinessSystem통상혁신제품/서비스통상혁신유망한BusinessIdea가갖추어야할요소(계속)충분한혁신(Sufficientdegreeofinnovation)KeyQuestion당신은제품/서비스면에서혁신한것이있는가?당신은BusinessSystem에서혁신한것이있는가?명확한고객가치적절한시장규모실행가능성및수익성충분한혁신12345실행가능성(법적제약,시간/자원의제약등)을고려하개략적인수익성을계산해보라(간단한CashFlow등)명확한고객가치적절한시장규모실행가능성및수익성충분한혁신123

6、4유망한BusinessIdea가갖추어야할요소(계속)실행가능성및수익성(FeasibilityandProfitability)KeyQuestion당신이갖고있는Idea를사업화하는데어떤제약이있는가?왜다른사람들은이런Idea를실행하지않고있나?당신이계획하고있는사업의GrossMargin율은어느정도인가?당신이계획하고있는투자비는?변동비비율은어느정도인가?수확이체증하는가?개략적인CashFlow는?6목차BusinessPlan작성시유의사항BusinessPlan이란BusinessPlan작성방법첨부이력서양식7BusinessPlan작성의필요성좋은Busines

7、sPlan이갖추어야할요소BusinessPlan의구성요소요약(Summary)제품/서비스(Product/Service)시장및경쟁(MarketandCompetition)마케팅(Marketing)BusinessSystem조직및인력(OrganizationandHR)기회와위험(OpportunitiesandRisks)실행일정(ImplementationSchedule)재무계획(Fi