English teacher新通用英语4 课件.ppt

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1、unit07Lesson1Lesson1Lesson2ExtendedExercisesCheckpointAgendaUNITGOALSGiveshoppingadviceDiscussyour/people’sreactionstoadsPersuadesomeonetobuyaproductDescribeconsumershoppinghabitsWriteaboutanonlineserviceLesson1Lesson1Lead-inListeningSpeakingReadingWriting333

2、31-Lead-inLead-inOn-the-StreetInterviews:Ithinkthere’stoomuchofitExerciseAExerciseB1-ExerciseAExerciseAMatcheachstatementwiththepersonwhosaidit.____1.It’snotasinformativeasitusedtobe.It’smorehypnotic.____2.“…ifIseesomethingonTVandit’sfunny,I’llchuckle.”____3.

3、“…Ithinkthere’stoomuchofit.AndIdon’tpaytoomuchattentiontoit.”____4.“SoIdoubtthatthey’reveryeffectiveinmycase,asaconsumer,eventhoughImightlovethemandthinkthey’rebrilliant.”HerbMattBlancheElli1-ExerciseBExerciseBCheckwhethereachstatementistrue(t)orfalse(F).1.Ri

4、taonlylistenstocommercialsaboutproductssheuses.2.Blancheneverlooksforthingssheseesinads.3.Mattpaysattentiontocommercialsthatremindhimofsomethinghehasexperienced.4.Elliismorelikelytobuyproductsthatareadvertisedcreativelythanonesthatarenot.5.Stephendislikestheb

5、usinessaspectofadvertising.6.Herbthinksadvertisinginthepastwasbetterthanadvertisingtoday.FTTFTT331-ListeningListeningPart1Part2NewWordsProperNames31-L-Part1Part1TalkAboutAdsASoundBitesBPairWork1-part-1ASoundBitesReadandlistentoacoupletalkingaboutadsinacatalog

6、.BOB:Ithinkit’sabouttimeIgotmyselfoneoftheseelectricmassagechairs.ANN:Whatonearthfor?BOB:Itwouldjustbenicetohaveone.That’sall.ANN:Soundslikeawasteofmoneytome.Don’ttheyhaveanythingusefulinthere?BOB:Seeforyourself.ANN:Nowhere’ssomethingI’dliketogetmyhandson—ase

7、lf-wateringflowerpot.BOB:You’vegottobekidding.ANN:No,I’mnot.Ithinkoneofthesecouldcomeinreallyhandy.1-L-ExerciseBPairWorkBPairWorkListentotheconversationagain.Readabouteightadvertisingtechniques.Withapartner,writetheletteroftheexamplethatyouthinkeachtechniqueu

8、ses.Explainyouranswers.Examplesa.Aprofessionalsoccerplayerrecommendsaparticularbrandofshirts.b.Ahotelchainshowsabusinesswomaninherroom,callinghometotalktoherchildren.c.Asoftdrinkmanufactu