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1、5E-BusinessE-business(electronicbusiness),atermcoinedbyIBM’smarketingandInternetteamsin1996,isdefinedastheapplicationofinformationandcommunicationtechnologiesinsupportofbusinessactivities.Itenablescompaniestolinktheirinternalandexternaldataprocessingsystemsmoreefficiently,toworkmorec
2、loselywithsuppliersandpartners,andtobettersatisfytheneedsoftheircustomers.Inthisunit,wewilllearnaboute-businessthroughconcreteexamples.Unit5 E-BusinessLead-inActivityListentoanintroductiontotheconceptofe-business,andfillintheblankswiththeexactwordsyouhear.collaboratingwithbusinesspar
3、tnersIBMpartsandsuppliesdojointresearchequipmentandsoftwareTravelbookingsTextA─CriticalreadingandthinkingBackgroundinformationOverview─Languagebuilding-upSpecializedvocabularyFormalEnglishTheFutureofE-Business:Growth,Opportunities,andChallengesUnit5 E-BusinessUnit5 E-BusinessTextAOve
4、rview—TextanalysisCriticalreadingandthinkingTask1Twofundamentalmodelsofe-businessModelCustomerfocusExamplesmentionedB2BotherbusinessesDell,GeneralMotorsandFordB2CindividualcustomersBarnes&noble.comandLands’end.comUnit5 E-BusinessTextAOverview—TextanalysisCriticalreadingandthinkingTas
5、k1Developmentsine-business1Sincethebeginningofcommercialactivityontheinternet,developmentsine-businesshavebeenspectacular.2Since2000,e-businessactivityhasbeenundergoingaslowdowncausingashakeoutofexcessiveoptimism.3Today,mostfirmsinvolvedine-businessuseamoreintelligentapproachtodevelo
6、pment.4Thelong-termviewheldbythevastmajorityofanalystsisthattheInternetwillcontinuetoexpandalongwithrelatedtechnologies.Unit5 E-BusinessTextA—TextanalysisCriticalreadingandthinkingTypeofenvironmentalforcesDefinitionFactorsinvolvedInternalforcesfactorscloselyassociatedwiththeactionsan
7、ddecisionstakingplacewithinafirmafirm’splanningactivities,organizationstructure,humanresources,managementdecisions,informationdatabase,availablefinancingExternalforcesfactorsaffectinge-businessplanningthatoriginatefromoutsidetheorganizationglobalization,demographic,societal,economic,
8、competitive,
