联想业务策略建议(英文版)课件.ppt

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1、InternetOpportunitiesforLCSMercerunderstandsthatLCSislookingatallthreeoftheseinternetopportunityareas.UsingtheInternettotransformhowyourunyourbusiness(“bitsnotatoms”)CreatingBusinessDesignadvantagethrough:DigitalcustomersegmentationDigitalchannelstocustomersDigitalsupplychainDigitalfinancing

2、Digitalrecruiting/developmentOperationalchangestoimplementDigitalBusinessDesignExamples:DellandCiscoDigitalBusinessDesignsProvidingcustomerswithoffersthathelpthemtransformtheirbusinesses/livesProductsSolutionsConsulting(e-commerce)Examples:IBM’se-businessinternetstrategytohelpbusinesscustome

3、rstransformthemselvesEmergingProfitZonesandopportunitiesNewbusinessesJointventuresOtherinvestmentsExamples:Intel’sinvestmentin“serverfarms”,jointventurewithPacificCenturyMicrosoftWeb-TVandcableoperatorpurchases,Expedia,Auto-by-TelExistingBusinessNewBusinessOpportunitiesFutureBusinessYourCust

4、omerInternet“Offer”andStrategyxxxDigitalBusinessDesignDigitalBusinessDesignTheinternet,supplementedbydirectselling(salesforce,telesales),offersopportunitiestotransformtheeconomicsofthecomputingbusiness(asDellhasshown).Lowercostsellingchannels5-10%salescost,versus20-30%forsomevendorsHighermar

5、ginsapplyacrosstheboard--notjusthardware(e.g.,service,software,etc)DirectconnectwithcustomersIncreasedadd-onsalesIncreasedrepeatsalesSignificantreductioninsupplychaincostsAbilitytoshifttobuild-to-ordermodelReductionininventoryatallstagesofchainAnd,correspondingreductionincomponentcosts(e.g.a

6、bilitytobuymicroprocessors30-60dayslateratmuchlowercost)But,requireschangingbasicoperatingprocessesShifttowardslowtonegativeworkingcapitalLowinventoriesSignificantreductioninaccountsreceivableifmovetopre-payprocessCustomerInternetOfferBothtraditionalhardwareandsystemsconsultingfirmsaregenera

7、tingsignificantglobalrevenuesbyhelpingclientstransformtheirbusinessesusinginternettechnology.NoapparentdominantvendoryetinChinaPresentsanopportunityforLegendtostakeoutapositionBut,therearemanyregionalcontenders:Legendcan’twaitlongtodevelopastrategy