商务英语第三版 95页 Report.doc

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1、剑桥商务英语第三版95页reportWritingexercise•Youworkforamarketcompany.•Yourclient,asoftdrinkscompany,wantstolaunchanewflavoreddrink.•Youtestedtwopossibleflavorswithfocusgroup.Youalsoaskedpeopletocomparenormalanddietversionsofthetwodrinks.Youhavebeenaskedtowriteareportonyourfindingsandmakerecommendationstoy

2、ourclientsReportonfindingsfromfocusgroupresearchIntroductionTheaimofthisreportistomakerecommendationsbasedonthefindingsfromthefocusgroups.FindingsFirstly,73%oftherespondentssaidthatthecherryflavorwereverypositive.Only9%beingstrongdislikeabouttheproduct.Ontheotherhand,abouttwo-thirdssaidtheydisli

3、kedthestrawberryflavorbecauseofthesugarandtheflavortastesnotreal.Finally,withregardtothenormalanddietversion,morethan20%peoplepreferredthedietcherryversionandnearlythreetimesasmanypreferredthedietstrawberryversion.RecommendationsBasedonthesefindings,Iwouldrecommendthatthecompanylaunchestwotypeso

4、fcherryflavordrink.WhileIwouldn’tsuggestanormalstrawberryversion,thecompanycouldconsiderproducingadietversionwhichwasclearlymorepopular.