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1、湖南省蓝山二中高一英语必修四《unit1Reading》教案牛津版Step1:Lead—inEnjoyaveryinterestingvideo,please.Doesithaveaninterestingimpressiononyou,boysandgirls?Afterlearning“Welcometotheunit”,weknowadsareakindofposterthatmakesuswanttobuyaproductoraservice.Whenyouseeacleveradvertisementinanewspaper,doyousaytoyourself,"Ah,that's
2、good.I'dliketohaveoneofthose?"Ordoyousay,"Whatliesaretheytellingthistime?Advertisementscanbeextremelyusefulandpersuasiveiftheyarehonest;ifyouhavebrokenyourpenandyouwanttobuyanother,youmaywanttolookatasmanyadvertisementsforpensasyoucanfind.Thatwillhelpyoutochoosethemodel,colorandpricethatyouaresatisf
3、iedwith.Butdoyouknowanybasicadvertisingknowledge?Therearetwobasictypesofadvertisements.Whatarethey?(commercialadvertisementsandpublicserviceadvertisements-PSAs)Today,we’lllearnsomethingaboutadvertisements.Pleaseanswerthefollowingquestions.1.Wherecanyoufindtheadvertisements?2.Doyoulikeadvertisementsi
4、nthemedia?3.Doyouthinkadsplayanimportantpartinourlives?Whyorwhynot?4.Doyouthinktherearetoomanyofthemandthattheyareeverywhere?5.Whatkindofthingscanbeadvertised?6.Whydocompaniesandorganizationsadvertise?Whatkindofthingscanbeadvertised?(Someadvertisementsaremeanttosellproductsorservices,andsometomakepe
5、oplethinkaboutproblemsinsocietyoraboutpeoplewhoneedhelp.)Step2:FastReadingforgeneralideas1.Skimandscanthetexttoanswerthequestionsonpage2.Answers:1.Tobuyaproductorserviceorbelieveinanidea.2.Publicserviceadvertisements.3.Toeducatepeopleabouthealth,safetyoranyotherissuewhichaffectspublicwelfare.2.Liste
6、ntothetapeaboutthetextandfinishPartC1onpage4.AnswersC11.Theyaremostcommonlyfoundinnewspapersandmagazines,onbillboards,theInternet,radioandtelevision.2.Acommercialadvertisementisonewhichsomeonehaspaidfortopromoteaproductorservice,whileapublicserviceadvertisementisoftenplacedforfree,andisintendedtoedu
7、catepeopleaboutissueswhichaffectpublicwelfare.3.Becausealthoughtheadvertisementsdonotlie,theydonottellyouthecompletetruth.4.In1996.5.BecausePSAsaremeanttobehelpful,andfollowingtheadviceinPSAs,wecanoft
