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1、湖南省蓝山二中高一英语必修四《unit1Reading》教案牛津版Step1:Lead—inEnjoyaveryinterestingvideo,please.Doesithaveaninterestingimpressiononyou,boysandgirls?Afterlearning“Welcometotheunit”,weknowadsareakindofposterthatmakesuswanttobuyaproductoraservice.Whenyouseeacleveradver
2、tisementinanewspaper,doyousaytoyourself,"Ah,that'sgood.I'dliketohaveoneofthose?"Ordoyousay,"Whatliesaretheytellingthistime?Advertisementscanbeextremelyusefulandpersuasiveiftheyarehonest;ifyouhavebrokenyourpenandyouwanttobuyanother,youmaywanttolookata
3、smanyadvertisementsforpensasyoucanfind.Thatwillhelpyoutochoosethemodel,colorandpricethatyouaresatisfiedwith.Butdoyouknowanybasicadvertisingknowledge?Therearetwobasictypesofadvertisements.Whatarethey?(commercialadvertisementsandpublicserviceadvertisem
4、ents-PSAs)Today,we’lllearnsomethingaboutadvertisements.Pleaseanswerthefollowingquestions.1.Wherecanyoufindtheadvertisements?2.Doyoulikeadvertisementsinthemedia?3.Doyouthinkadsplayanimportantpartinourlives?Whyorwhynot?4.Doyouthinktherearetoomanyofthem
5、andthattheyareeverywhere?5.Whatkindofthingscanbeadvertised?6.Whydocompaniesandorganizationsadvertise?Whatkindofthingscanbeadvertised?(Someadvertisementsaremeanttosellproductsorservices,andsometomakepeoplethinkaboutproblemsinsocietyoraboutpeoplewhonee
6、dhelp.)Step2:FastReadingforgeneralideas1.Skimandscanthetexttoanswerthequestionsonpage2.Answers:1.Tobuyaproductorserviceorbelieveinanidea.2.Publicserviceadvertisements.3.Toeducatepeopleabouthealth,safetyoranyotherissuewhichaffectspublicwelfare.2.Liste
7、ntothetapeaboutthetextandfinishPartC1onpage4.AnswersC11.Theyaremostcommonlyfoundinnewspapersandmagazines,onbillboards,theInternet,radioandtelevision.2.Acommercialadvertisementisonewhichsomeonehaspaidfortopromoteaproductorservice,whileapublicservicead
8、vertisementisoftenplacedforfree,andisintendedtoeducatepeopleaboutissueswhichaffectpublicwelfare.3.Becausealthoughtheadvertisementsdonotlie,theydonottellyouthecompletetruth.4.In1996.5.BecausePSAsaremeanttobehelpful,andfollowingtheadviceinPSAs,wecanoft
