2012届高考英语 考前冲刺精选专题资料汇编阅读理解（八）.doc

《2012届高考英语 考前冲刺精选专题资料汇编阅读理解（八）.doc》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、2012届高考英语考前冲刺精选专题资料汇编阅读理解（八）AOnhearingthewords"Justdoit!",youwillknowthereisaNikeproductnearby.Ifit's"AlwaysCoca-Cola",youcanbesuresomeonewantstosellyouarefreshingdrink.Anadvertisingsloganistoabrandwhateyesaretoaperson.Thesloganhelpspeopleunderstandt

2、hebrandbetterbytellingthemwhatitwantstoselltoitscustomers.Goodslogansleaveamessageinsidepeople'sminds.It'salmostcertainthateverybrandhasapopularslogan.Hereareafewexamples:"Justdoit!'--Thissloganspeaksouttoteens.Ittellsthemtodosomething,butonlyiftheyt

3、hinkit'sworthit.Andifso,whynotdoitwearingNike?"AlwaysCoca-Cola.'Coke'ssloganschangeeveryfewyears,butthisonehasenjoyedalastingpopularitybecauseitshowsthebrand'sspirit.Itseemstosay"Cokeistheonlydrinkthereis;therearenootherformsofdrinks.""Sharemoments,s

4、harelife."ThissloganfromKodakconnectsphotosandbeauty.IttakespeopletorememberthehappymomentsinlifebytakingphotosofthemusingKodakfilmofcourse!1.Whatwouldbethebesttitleforthetext?A.JustDoIt!B.SloganAndBrandC.FamousSlogansD.WhatIsA.GoodSlogan.?答案:B指导：A仅仅

5、是一句广告语不能代表全文，C和D都是只提到slogan，而全文说明的是广告语和商标之间的关系，故选B。2.Whichofthefollowingcanbestexplaintheunderlinedsentence(Paragraph2)?A.Agoodadvertisingsloganshoulddrawpeople'sattention.B.Abrandshouldhaveanadvertisingsloganjustaspeoplehaveeyes.C.Anadvertisingsloga

6、nisasimportanttoabrandaseyesaretoaperson.D.Anadvertisingsloganactsastheeyesofabrand.答案:C指导：画线部分句意为：广告语和商标之间的关系犹如眼睛和人的关系一样重要。3.Theword"them"inthelastparagraphrefersto______.A.peopleB.thehappymomentsC.photosandbeautyD.Kodakfilm答案:B指导：由最后一段"Ittakespeopl

7、etorememberthehappymomentsinlifebytakingphotosofhem”，可知them代替thehappymoments．4.Whichofthefollowingtablescanbestmatchthesloganswiththeirbrands?BSloganBrandObeyyourthirst.VolkswagenIfanyonecan,Canoncan.EasternAirlinesThewingsofman.CasioWatchesDriveswan

8、ted.Jobworld.Co.uk-12-用心爱心专心TechnologyforlifeSpriteDownloadabetterfuture.CanonB.SloganBrandObeyyourthirst.CanonIfanyonecan,Canoncan.VolkswagenThewingsofman.EasternAirlinesDriveswanted.CasioWatchesTechnologyforlifeJobworld.Co.ukDownloadabetterfuture.S