全球价值链下的文化产业升级：以大芬村为例.pdf

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1、2014年第3期总第137期文章编号：1003．2398(2014)03．0115—06全球价值链下的文化产业升级：以大芬村为例蔡一帆，童昕(北京大学城市与环境学院，北京100871)THEUPGRADINGOFCULTURALINDUSTRYINGL0BALVALUECHAIN：ACASESTUDYONDAFENVILLAGECAIYi—fan，TONGXin(CofegeofUrbanandEnvironmentalSciences,PekingUniversitv,Beijing100871,China)Abstra

2、ct：Thisarticleisconcemedwiththedrivingforceintheindustrialupgradingofdevelopingcountries．InthecasestudyofthecommercialpaintingindustryinDafenvillage，Shenzhen，aperfectincarnationofWalterBenjamin’Sartworkintheageofmechanicalreproduction，howeveLwepayspecialattentiont

3、oitsculturalandcreativeaspects，consideringthecopyofmasterpiecenolongerdominatesthemarket，andtheupgradingpathofDafenisintrinsicallyhumanity—oriented．Basedonparticipantobservationandfieldinter-views，thispaperanalysestheupgradingprocessoftheoilpaintingindustryinDafen

4、afterthefinancialcrisisof2008．Analogoustotheprincipleoforganizationoftheassemblyline，thereplicationprocessofacertainmasterpiecewasdividedintoseveralstandardizedprocedures，enablingmigrantruralworkerswithoutanyprofessionaleducationortrainingtorepeatseveralformalized

5、gestures．ThemarketwasseverelyinfluencedbytheglobaleconomicdownturnandEuropeandebtcrisis，whichresultedinthedecreaseofoverseaordersfromglobalretailandwholesalemarkets．ThemostapparentchangeinDafen，afterthefinancialcrisis，wasthereplicapainting，thathadoncedominatedtheD

6、afenmarket，wasgraduallyreplacedbytheoriginalwork．Also，paintersbegantocopyvariouspaintingsotherthanMonaLisaorVanGogh’SSunflowers．Substantivechangeshavetakenplaceintheindustrychain，theemploymentrelationshipandtheproductionnetwork．Theorder-orientedandprofit-drivenpro

7、ductionpa~ernofformercommercialpaintingmodehaveneverbeenfullyacceptedbythepainters。andwerelaterchallengedbottom—upbygrass—rootpaintersafterthefi-nancialcrisis．Fullyawareofthebotom—upapproachfromthegrassrootspainterwhorefusedtobealienatedfromhislaborandmadeeffortst

8、owritenamesintheirownwaysontheseanonymousworks，thispaperpointsoutthattheimpetusfortransformationshalloriginatefromtheself-identificationandself-awarenes