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1、Reading4ImprovingglobalreadingskillsParaphrasingthemainideas1Readingthefollowingtextandthenanswerthequestions.aWhichparagraphcontainsthemostdetail?Magazinecirculationsareinthemillionsandadvertisingrevenueisrising,despitethegrowthTVandelectronicmedia,reportsDavidShort.AP
2、rintisnotdeadyet–atleastnotwhenitcomestomagazines.Despiteever-growingcompetitionfromtelevisionandelectronicmedia,anewreportshowsthatworldwideadvertisingexpenditureinconsumermagazineshasdoubledoverthepastdecade.BThereportalsoshowsthatmanymagazinesinEuropecontinuetoenjoyc
3、irculationsinthemillions.Althoughtherearemoreandmoretelevisionchannels,whethercable,satellite,terrestrial,analogue,ordigital,anddespitetheincursionoftheInternet,magazinesarestillaregularshoppingorsubscriptionitem.CAdvertisingexpenditureworldwidewas$225billionlastyear,ac
4、cordingtothereportWorldMagazineTrends.$32billionofthis,or14%,wastakenbymagazines.InEurope,theshareofconsumermagazineexpenditurewas$12billionor21%ofanestimatedoverallspendof$57billion.Butthesharehaddroppedinthepast15yearsfrom30%,withdeclinehavingbeenparticularlysevereinB
5、elgiumandGermany,wherecommercialtelevisionwasintroducedrelativelylate.DHowever,thetypeofmagazineswhichEuropeanschoosetoflipthroughstillvariesdramaticallyaccordingtocountry,withfewsignsthattheEuropeanmagazinewithacommontitleismakinginroadsacrossnations.Interestswhichcanc
6、reatetop-sellingtitlesinonecountryarenowheretobeseeninthecirculationlistsofothers.EButwhatevertheirrelativeimportanceacrosstheworld,magazineshaveonerealadvantagesoverbroadcastmedia.Foradvertiserssuchastobaccoandalcoholproducers,whicharebarredorseverelyrestrictedontelevi
7、sioninsomecountries,magazinesremainasafehavenfortheirmessages.AndnewFrenchresearchhasrevealedthatmagazinesarestillpowerfultoolsforownersofbrands.bWhichthreeparagraphscoveronemaintheme?2Choosethesentencethatbestparaphrasesthemainideaineachparagraphofthetest.1ParagraphAAT
8、heamountofmoneyspentonmagazineadvertisingisincreasing.BTherivalrybetweenmagazinesandothermediaissurprising.CSo