家乐福元旦促销策划方案.doc

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1、家乐福超市元旦促销策划书第三小组方案张文、郭睿、范少军吕圆丹、周佳、蒋凤丽目录一、前言-----------------------------------------------------------------1二、背景分析一、市场环境----------------------------------------------------------------------------------------------1二、竞争状况--------------------------------------------------------------

2、--------------------------------2三、消费者分析-------------------------------------------------------------------------------------------2四、自身分析----------------------------------------------------------------------------------------------3三、促销策略---------------------------------------------

3、-------------------------3一、促销主题----------------------------------------------------------------------------------------------3二、促销目标----------------------------------------------------------------------------------------------3三、促销对象、区域、时间--------------------------------------------

4、----------------------------------4四、促销实施---------------------------------------------------------------------4一、折价优待----------------------------------------------------------------------------------------------4二、付费赠送------------------------------------------------------------------

5、---------------------------4三、先到先得--------------------------------------------------------------------------------------------5四、抽奖促销----------------------------------------------------------------------------------------------5五、集点优待--------------------------------------------------

6、--------------------------------------------5六、游戏活动----------------------------------------------------------------------------------------------6五、广告配合--------------------------------------------------------------------------------------------6六、促销预算---------------------------------

7、--------------------------------------------------------------------------------6七、效果评估-----------------------------------------------------------------------------------------------------------------8六、附录-------------------------------------------------------------------------------

8、------------