家乐福电器元旦促销策划方案

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1、家乐福超市元旦促销策划书目录一、前言-----------------------------------------------------------------1二、背景分析一、市场环境----------------------------------------------------------------------------------------------1二、竞争状况-----------------------------------------------------------

2、-----------------------------------2三、消费者分析-------------------------------------------------------------------------------------------2四、自身分析----------------------------------------------------------------------------------------------3三、促销策略--------------

3、--------------------------------------------------------3一、促销主题----------------------------------------------------------------------------------------------3二、促销目标--------------------------------------------------------------------------------------------

4、--3三、促销对象、区域、时间------------------------------------------------------------------------------4四、促销实施---------------------------------------------------------------------4一、折价优待--------------------------------------------------------------------------------

5、--------------4二、付费赠送---------------------------------------------------------------------------------------------4三、先到先得--------------------------------------------------------------------------------------------5四、抽奖促销------------------------------------

6、----------------------------------------------------------5五、集点优待----------------------------------------------------------------------------------------------5六、游戏活动------------------------------------------------------------------------------------------

7、----6五、广告配合--------------------------------------------------------------------------------------------6六、促销预算-----------------------------------------------------------------------------------------------------------------6七、效果评估--------------------------

8、---------------------------------------------------------------------------------------8八、附录--------------------------------------------------------------------------------------------------------------------