家乐福电器元旦促销策划方案

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1、家乐福促销策划第三小组方案家乐福超市元旦促销策划书家乐福促销策划第三小组方案目录一、前言-----------------------------------------------------------------1二、背景分析一、市场环境----------------------------------------------------------------------------------------------1二、竞争状况---------------------------------------------------------

2、-------------------------------------2三、消费者分析-------------------------------------------------------------------------------------------2四、自身分析----------------------------------------------------------------------------------------------3三、促销策略------------------------------------

3、----------------------------------3一、促销主题----------------------------------------------------------------------------------------------3二、促销目标----------------------------------------------------------------------------------------------3三、促销对象、区域、时间-------------------------------

4、-----------------------------------------------4四、促销实施---------------------------------------------------------------------4一、折价优待----------------------------------------------------------------------------------------------4二、付费赠送-------------------------------------------------

5、--------------------------------------------4三、先到先得--------------------------------------------------------------------------------------------5四、抽奖促销----------------------------------------------------------------------------------------------5五、集点优待-----------------------------

6、-----------------------------------------------------------------5六、游戏活动----------------------------------------------------------------------------------------------6五、广告配合--------------------------------------------------------------------------------------------6六、促销预算--------

7、---------------------------------------------------------------------------------------------------------6七、效果评估-----------------------------------------------------------------------------------------------------------------8八、附录--------------------------------------------------

8、----------------------------------------