spss软件应用实例

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1、TheResearchandAnalysisofXiaoMilaTheResearchandAnalysisofXiaoMilaSchool:InternationalBusinessMajor:Internationaleconomyandtradeclass1Member:李雪竹41002021夏鸿曲41002022黄丹妮41002062丁桑妮41002064鲜铤41002036李凯41002002梅琳4100200320TheResearchandAnalysisofXiaoMilaAbstractSincethecateringenterprisesacti

2、velydevelopedinchina,ourteamchoosesoneofthecateringrestaurants,XiaoMila,locatedintheLiuLangbay,closedtotheeastgateofSWUFE.Itlookscrowdedandnotverycomfortableforeatinghotpot.However,itisstillverypopularandcompetitiveoutsidetheEastGateandhasalotofregularcustomers.Wedecidedtofindoutreason

3、sforthisoddphenomenon.Asitisatypicalcateringrestaurantinthatarea,theresearchgivesusin-depthknowledgeofcateringrestaurantincollegestudentlivingarea.OurarticleusessystematicresearchtowardstheoperatingconditionofXiaoMila.Ouraimsaretounderstandtheindividualcateringbusinesses’operatingcondi

4、tion,andatthesametimesupplementeconomicresearch,respondtoournationaltwelfthfive-yeardevelopmentplan,provideguidanceforothercateringenterprises.TheinvestigativemannerofthisarticleisthroughtheissuanceoftheformofquestionnairesurveytothecrowdwhoateintheXiaoMila.Aftertheinvestigation,weuset

5、hestatisticswegottoanalyzetheresearchquestions.Themethodsofanalysisarequantitativeanalysisandqualitativeanalysis,theComparativeMethodOurconclusionsofthereasonsforXiaoMila’ssuccessareitsuniqueflavor,locality,andlowpriceanditsawesomereputationamongstudents;theshortagesofthisrestaurantare

6、itsinefficientserviceandpoorsanitation.OurteamalsogetstheconclusionthatdifferentingendergroupshavedifferentattitudetowardstoXiaoMila.Thisdifferencedonotonlyindicatethedifferenceinfemale’sandmale’sthinkingpatterns,butalsopointoutthewayforXiaoMilatoattractcustomersofacertaingender.Thenth

7、roughdiscussion,wecomeupwithasuggestionthatitshouldovercomeitsshortageswhileholdingontoitsbestpositioninflavorandprice.KeywordsXiaoMila;CollegeStudents;Consumption;Analysis;SWOT1.IntroductionAlongwiththeeconomydevelopmentandpeople'slivingstandardimproving,ourtertiaryindustryespeciall