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1、TheResearchandAnalysisofXiaoMilaTheResearchandAnalysisofXiaoMilaSchool:InternationalBusinessMajor:Internationaleconomyandtradeclass1Member:李雪竹41002021夏鸿曲41002022黄丹妮41002062丁桑妮41002064鲜铤41002036李凯41002002梅琳4100200320TheResearchandAnalysisofXiaoMilaAbstractSincethecateringenterprise
2、sactivelydevelopedinchina,ourteamchoosesoneofthecateringrestaurants,XiaoMila,locatedintheLiuLangbay,closedtotheeastgateofSWUFE.Itlookscrowdedandnotverycomfortableforeatinghotpot.However,itisstillverypopularandcompetitiveoutsidetheEastGateandhasalotofregularcustomers.Wedecidedtofin
3、doutreasonsforthisoddphenomenon.Asitisatypicalcateringrestaurantinthatarea,theresearchgivesusin-depthknowledgeofcateringrestaurantincollegestudentlivingarea.OurarticleusessystematicresearchtowardstheoperatingconditionofXiaoMila.Ouraimsaretounderstandtheindividualcateringbusinesses
4、’operatingcondition,andatthesametimesupplementeconomicresearch,respondtoournationaltwelfthfive-yeardevelopmentplan,provideguidanceforothercateringenterprises.TheinvestigativemannerofthisarticleisthroughtheissuanceoftheformofquestionnairesurveytothecrowdwhoateintheXiaoMila.Afterthe
5、investigation,weusethestatisticswegottoanalyzetheresearchquestions.Themethodsofanalysisarequantitativeanalysisandqualitativeanalysis,theComparativeMethodOurconclusionsofthereasonsforXiaoMila’ssuccessareitsuniqueflavor,locality,andlowpriceanditsawesomereputationamongstudents;thesho
6、rtagesofthisrestaurantareitsinefficientserviceandpoorsanitation.OurteamalsogetstheconclusionthatdifferentingendergroupshavedifferentattitudetowardstoXiaoMila.Thisdifferencedonotonlyindicatethedifferenceinfemale’sandmale’sthinkingpatterns,butalsopointoutthewayforXiaoMilatoattractcu
7、stomersofacertaingender.Thenthroughdiscussion,wecomeupwithasuggestionthatitshouldovercomeitsshortageswhileholdingontoitsbestpositioninflavorandprice.KeywordsXiaoMila;CollegeStudents;Consumption;Analysis;SWOT1.IntroductionAlongwiththeeconomydevelopmentandpeople'slivingstandardimpro
8、ving,ourtertiaryindustryespeciall
