英文稿饭店管理(双语)教学大纲2014版定稿.doc

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1、SyllabusofHotelManagement(BilingualinChineseandEnglish)CourseCode：ACourseName：HotelManagementCredits：2Assessment：UniformExaminationPreparatoryCourses：TourismStudy,ManagementI.InstructionalobjectiveHotelManagementisacorecourseforuniversitystudentsmajoringintourismmanagemen

2、t.Onthebasisofmanagementscience,thecoursestudiesthedistinguishingfeaturesofhotelmanagementandthoseoftheroutinebusiness.Onthecompletionofthiscourse,andwithresearchofclassicalcases,thestudentswillhaveacquiredtheknowledgeaboutfrontiermanagerialphilosophyandmanagingtechniques

3、ofhotelbusiness,theworld-top-levelhotelmanagementgroupcorporations,thebackgroundinwhichthegroupsareestablishedandthetrendoftheirdevelopment.Essentially,thestudentswillhaveagoodcommandofbasictheoryandskillsforhotelmanagement.Withpracticaltraining,theywillbecomeacquaintedwi

4、ththeworkprocedureoffrontdesk,house-keepingandfoodandbeverageservices.Themasteryandacquisitionendowsthestudentswithhigherprofessionalqualitiesandexpertiseandadaptsthemtothefutureworkinhotelbusinessandtourismindustry.Thecoursestudywilllayagoodfoundationforstudentsintheirco

5、ntinuedstudyandengagementinmanagingothermodernserviceindustries.II.Teachingrequirements2.1contentsKeypointsofthestudyareasfollows:1.Theevolutionhistoryandpresentsituationofhotelandhospitalitybusiness,hotelclassificationandstar-hotel-ratingstandardsaswellasthegeneralviewan

6、ddevelopmenttrendofhotelmanagementgroups.2.Thebasicconcepts,contentandfunctionofhotelmanagementandhotelorganizationalstructure.Onthebasisofmanagementknowledge,thestudentswillfurtherlearnabouttheessenceofhotelmanagementandestablishtheconceptionofstrategicmanagement.3.Intro

7、ductiontotherelevanttheoryofhotelservicemanagement,designofservicestandardsandtherulesofhowtocarryoutservicequalitymanagementaswellasthecases.4.Thefrontofficeorganizationalstructureandrelatedresponsibility.Mainly,thestudentsneedtobefamiliarwiththefrontofficebusinessandope

8、rationalprocessandlearnconstantchangingroom-reservingtechniquesandhaveasystematicknowledgeaboutt