Herborist-final version佰草集海外扩张战略.ppt

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1、ShanghaiHerboristCosmeticsAgendaCompanyProfilePESTAnalysisofEngland&ItalyHofstedeAnalysisCosmeticsIndustryAnalysisSWOTAnalysisRecommendation&EntryStrategyCompanyProfilePresentationofthecompanyName:ShanghaiHerboristCosmeticsShanghaiJahwawentpublicin2001Launchedin1998Organic

2、cosmeticsspecializedinherbalcosmeticsPresentinChinaandFrance,ParisthroughSephora(2008)Brandnewbusiness:SPAsCompanyProfileBusinessConceptandphilosophyChinesecosmetology:combinesherbalessenceandthelatestmodernbiotechnicalachievementsYinYangphilosophy:enableskin,bodyandspirit

3、toreachidealharmonyandradiatenatural,individualizedandhealthybeautybalancebeautyandhealthProductIntroductionSpeciallyformulatedwiththeherbalessencesofLeonuri,CortexMoriandGinsengThislightandmeltingcreamcanquicklypenetrateintoyourskin,improveskin’smicro-circulation,balance

4、skinhydration,andkeepyourskinmoisturizedandcrystalclearforawholeday.All-dayArousing&ExtremelyMoisturizingCreamPESTAnalysisofUK&ItalyUnitedKingdomItalyPoliticalRanked3rdtradepartnerinEuroUnion(+)Ranked4thtradepartnerinEuroUnion(–)Securityproblemandpowerlesspoliceforces(–)h

5、ighcorruption(–)EconomicsCurrency:pound(–)PPPGDP:2136847(m$)(+)RealGDPgrowthrate:-4.20(–)MarketsizeforC&T:7433m(–)Exchangerate:godown(–)Inflationrate:1.99Currency:Euro(+)PPPGDP:1796599(m$)(–)RealGDPgrowthrate:-5.10(–)MarketsizeforC&T:8550mExchangerate:goup(+)Inflationrate:

6、2.36PESTAnalysisofUK&Italy(Cont’d)UnitedKingdomItalySocialityPopulation:61789K(+)Growthrate:0.535%(+)Employmentrateforwoman:66%(+)Femaledecisionmaker:38%(+)Customerbehavior:Skincare(+)Population:59083K(–)Growthrate:0.479%(–)Employmentrateforwoman45%(–)Femaledecisionmaker:

7、19%(–)Customerbehavior:makeup(–)TechnologyGeography:maritimeclimate(+)ITtech:66%householdaccesstointernet(+)Geography:Mediterraneanclimate(–)ITtech:43%householdaccesstointernet(–)HofstedeAnalysisIPVVeryindividualistsocietyMASHighdegreeofgenderdifferentiationUAISocietythati

8、slessrule-oriented,morereadilyacceptschangeandtakesmoreandgreaterrisksLTOChangecanbeachie