埃森哲-2019年消费者调查（英文）-2020.1.pdf

《埃森哲-2019年消费者调查（英文）-2020.1.pdf》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。

1、Seepeople,notpatterns.Leadingbrandsareusingdatatohumanizetheircustomerrelationshipsandlearningwheretodrawthelinebetweeninvasiveandinventive.AccentureInteractive’s2019ConsumerPulseSurveyLessonsfromContentsthefrontlines3Milestonesindigitaladvertising5Justbecause

2、youcanofdigitaldoesn’tmeanyoushould7Datagathering,withinreasonadvertisingon9Whatcustomerswantfromdigitaladvertisinghowtousedata11Regulationstakehold12Thelineinthesandrespectfullyand14Theseamlessexperienceresponsibly.15MethodologySeepeople,notpatterns.Milestone

3、sinMANYCONSUMERSFEELBRANDSdon’tknowthemwellenoughtoservetheminawaythatmakesthemfeelspecial,butwhenthosebrandsseemtoknowtoomuch—andactonthatdigitaladvertisingknowledge—theycanquicklyloseconsumers’trust.Thatpushandpullbetweenconsumers’desiretobeknownandtheirwish

4、forprivacyhasincreasinglybecomeanissueforbrands.Aswemarkthe25-yearanniversaryofwhathasbeencelebratedasoneofthefirstdigitalbanners,digitaladvertisingplaysabiggerroleintheculturalconversationthaneverbefore.FacebookintroducesAT&TpurchasesasmalladGooglelaunchesand

5、sponsoredlinksandsmallMacromediaintroducesonHotWired.comthatsaysThefirstpop-upby2000introducesYouTubedisplayadsthattargetFlash,thegraphicsand“Haveyoueverclickedyouradisinvented.AdWords,usheringintheisfounded.customersinparticularanimationplatform.mouserighther

6、e?”pay-per-clickmodel.demographics.199419961997199820052006VoicetechnologydisruptsTheiPhoneisintroduced,ThelaunchofiPhone’sYouTubestartsMobiletrafficexceedsthedigitaladvertisingIndustrypivotsandbrandsfocusmoreAppStoreushersinnewallowingadsinsevenconventionalwe

7、btrafficlandscape.USdigitaladarounddatarespectonmobileadvertising.opportunitiesforbrandsdifferentformats.forthefirsttime.revenuetops$100billionandresponsibility.toreachconsumers.forthefirsttime.200720082009201520182019Sources:https://business.linkedin.com/en-u

8、k/marketing-solutions/blog/posts/infographic-of-the-week/2019/Infographic-of-the-Month-A-Look-Back-at-25-Years-of-Digital-Advertisinghttps://www.theatlantic.com/technology/archive/