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大小:3.28 MB
页数:16页
时间:2020-05-12
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1、Seepeople,notpatterns.Leadingbrandsareusingdatatohumanizetheircustomerrelationshipsandlearningwheretodrawthelinebetweeninvasiveandinventive.AccentureInteractive’s2019ConsumerPulseSurveyLessonsfromContentsthefrontlines3Milestonesindigitaladvertising5Justbecause
2、youcanofdigitaldoesn’tmeanyoushould7Datagathering,withinreasonadvertisingon9Whatcustomerswantfromdigitaladvertisinghowtousedata11Regulationstakehold12Thelineinthesandrespectfullyand14Theseamlessexperienceresponsibly.15MethodologySeepeople,notpatterns.Milestone
3、sinMANYCONSUMERSFEELBRANDSdon’tknowthemwellenoughtoservetheminawaythatmakesthemfeelspecial,butwhenthosebrandsseemtoknowtoomuch—andactonthatdigitaladvertisingknowledge—theycanquicklyloseconsumers’trust.Thatpushandpullbetweenconsumers’desiretobeknownandtheirwish
4、forprivacyhasincreasinglybecomeanissueforbrands.Aswemarkthe25-yearanniversaryofwhathasbeencelebratedasoneofthefirstdigitalbanners,digitaladvertisingplaysabiggerroleintheculturalconversationthaneverbefore.FacebookintroducesAT&TpurchasesasmalladGooglelaunchesand
5、sponsoredlinksandsmallMacromediaintroducesonHotWired.comthatsaysThefirstpop-upby2000introducesYouTubedisplayadsthattargetFlash,thegraphicsand“Haveyoueverclickedyouradisinvented.AdWords,usheringintheisfounded.customersinparticularanimationplatform.mouserighther
6、e?”pay-per-clickmodel.demographics.199419961997199820052006VoicetechnologydisruptsTheiPhoneisintroduced,ThelaunchofiPhone’sYouTubestartsMobiletrafficexceedsthedigitaladvertisingIndustrypivotsandbrandsfocusmoreAppStoreushersinnewallowingadsinsevenconventionalwe
7、btrafficlandscape.USdigitaladarounddatarespectonmobileadvertising.opportunitiesforbrandsdifferentformats.forthefirsttime.revenuetops$100billionandresponsibility.toreachconsumers.forthefirsttime.200720082009201520182019Sources:https://business.linkedin.com/en-u
8、k/marketing-solutions/blog/posts/infographic-of-the-week/2019/Infographic-of-the-Month-A-Look-Back-at-25-Years-of-Digital-Advertisinghttps://www.theatlantic.com/technology/archive/
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