三星战略分析(最全版).doc

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1、08工商2班朱亚文StrategicAnalysisonSamsungElectronicsⅠ.BriefIntroductionSamsungGroupisadiversifiedgroup,withoperationsinvarioussectorssuchaselectronics,financialservices,chemicalsandinfrastructure.Samsunghasoperationsacrosstheworld.ItisheadquarteredinSeoul,SouthKoreaandemploysabout276,000

2、people.SamsungElectronicswasfoundedin1969inSouthKoreawithSamsungGroupasitslargestshareholder.10yearsago,thebrand“Samsung”wasjustasymbolforcheapelectricalapplianceamongconsumersbutnowitbecomesoneoftheleadersinhigh-techdigitalproducts.In1992,SamsungElectronicsbeganmanufacturinginChin

3、a.SamsungsetupSEHCinHuizhou.Sincethen,SamsunghasbeeninvestinginChinaandkeepingcooperatingwithoperationsinChina.Nowadays,ChinaisthecountrywhichSamsungputmainmoneyinto.Ⅱ.StrategicEnvironmentAnalysisi.ExternalEnvironmentofSamsung1.GeneralEnvironmentAnalysisThegeneralenvironmentofSamsu

4、ngincludesfourterms:Political/legalsegment:Astablepoliticalenvironmentshouldbeformedforacompany,asthesituationwillprovideastabledevelopmentenvironment.Forexample,in2006Chinahasbroughtsomenewpoliticaldecisions.Oneistoprotecttherightsofconsumers;theotheristopromotethecompetitionenvir

5、onmentwhichismoreequitable.Astothelegalforce,New“TelecommunicationLaw”isdraftingoutandthislawincludeslotsofconstraintarticlesforelectronicindustry.ForSamsung:TheenvironmentcouldmakeSamsungchangeitsmarketintomorestablecountriessuchasChina.Andnewcompetitionpolicywouldletitchangeits第1

6、1页共11页08工商2班朱亚文strategyincompetitionespeciallyinprice.Economicsegment:Globaleconomichasalreadycameintotardinessphase,problemsofhighpriceofoil,globalimbalanceandtheincreaseofhighpublicliabilityofdevelopedcountrywouldmaketheeconomicinstable.Thefinancialcrisishappenedin2008hasalreadyp

7、rovedthis.However,theGDPofwholeworldincreaseintensively.Thismightimpactanorganizationinlotsoftermssuchassupplierandcustomer.InChinaeconomicincreasedintensivelyduringthelastfewyears.GDPofChinanearlyupto10.1%in2010.ThustheenvironmentofeconomicenvironmentinChinaisgoodfororganizations.

8、ForSamsung：Itwouldbeimpact