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1、SamsungenterprisestrategicanalysisAbstract:SamsunggroupisthefirstbigbusinessesinSouthKorea,andalsoisamultinationalenterprisegroup,which26subsidiarycompaniesandanumberofotherlegalinstitutions,setupnearly300legalpersonandofficestaffatotalof196000peopleinnearly70cou
2、ntriesandregions.Businessinvolveselectronics,finance,mechanical,chemical,andmanyotherfields.SamsungElectronicsisthelargestsubsidiaryforSamsung,whichistheworld'sfirstbigphonemanufacturersnow,salesoftheworld'sbiggestelectronicscompany.Theglobalenterprisemarketvalue
3、hasachieved$150billionin2011.QiEnterpriseexternalenvironmentanalysis:PEST-P-politicalenvironment:1.Thepoliticalenvironmentisstableineachcountry;Samsungindustrialdevelopmenthasagoodenvironment2.Basicperfectionoflegislationrelatingtointellectualpropertyrights,andst
4、atestoincreaseprotectionofintellectualpropertyrights3.Governmentstoencouragetechnologicalinnovation,payattentiontotechnologydevelopmentE・Economicenvironment:1.Nationalsustainedeconomicgrowthnowandthemarketeconomicactivity.2.Thenationalincomeincreasedyearbyyear,th
5、emarketdemandtoexpand・3.Samsungcellphonefinancialstrengthfordevelopmentofnewproducts,researchandbrandpromotiontoprovidethemostsolidbacking・S・Thesocialenvironment:1.TheworldwidepopularityofsmartphonesfromtheUnitedStatesandotherdevelopedcountriestodevelopingcountri
6、es.2.TheSamsungbrandintheglobalpromotionformanyyearsandbrandinfluencehasfosteredalargenumberofloyalcustomers.3.Theoperatinghabits,appearancedesign,instantcommunication,business,officeandentertainmentofSamsungmobilephonesquiteaccordwithpeople'slivinghabits,themark
7、etresponseisgood.T-Technicalenvironment:1.Itismorematureonthesmartphonetechnology,theoperatingsystemgraduallydevelopedandroid,Windowsmobile,ios，symbiansmartphoneoperatingsystem,etc.2.Batterytechnologyofmobilephonegetsbreakthrough.Smartphonesshortcomings-electrici
8、typroblemcouldbesolved・3.Thecurrentmobileoperatorsaretryingtoimprovemobilecommunicationsnetworkandcommunicationprotocol,inordertohaveabetterphonesignalandnetwo
