Facebook-2019年第四季度Facebook财报PPT版（英文）-2020.2.pdf

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1、FacebookQ42019Resultsinvestor.fb.comFacebookDailyActiveUsers(DAUs)InMillions1,495RestofWorldAsia-PacificEuropeUS&CanadaDAUs/MAUsQ4'17Q1'18Q2'18Q3'18Q4'18Q1'19Q2'19Q3'19Q4'1966%66%66%66%66%66%66%66%66%PleaseseeFacebook'smostrecentquarterlyorannualreportfiledwiththeSECfordefinitionsofu

2、seractivityusedtodeterminethenumberofourFacebookDAUsandMAUs.ThenumbersforDAUsandMAUsdonotincludeusersonInstagram,WhatsApp,orourotherproductsunlesstheywouldotherwisequalifyasDAUsorMAUs,basedontheirotheractivitiesonFacebook.BeginninginQ32018,ourDAUmetricsreflectanupdatetoourcalculation

3、methodologytoexcludecertaindatasignalsthatwerepreviouslymisclassifiedasuseraccountactivity.ThisupdateresultedintheremovalofasmallpercentageofaccountsforQ32018.Excludingthisupdate,DAUsinQ32018wouldhavebeen:Worldwide:1,510million;RestofWorld:474million;Asia-Pacific:567million;Europe:28

4、4million;andUS&Canada:186million.PeriodspriortoQ32018havenotbeenadjustedtoreflectthisupdatedmethodologybecausethechangewasimmaterial.22FacebookMonthlyActiveUsers(MAUs)InMillions2,4982,3752,271RestofWorldAsia-PacificEuropeUS&CanadaPleaseseeFacebook'smostrecentquarterlyorannualreportfi

5、ledwiththeSECfordefinitionsofuseractivityusedtodeterminethenumberofourFacebookDAUsandMAUs.ThenumbersforDAUsandMAUsdonotincludeusersonInstagram,WhatsApp,orourotherproductsunlesstheywouldotherwisequalifyasDAUsorMAUs,basedontheirotheractivitiesonFacebook.BeginninginQ32018,ourMAUmetricsr

6、eflectanupdatetoourcalculationmethodologytoexcludecertaindatasignalsthatwerepreviouslymisclassifiedasuseraccountactivity.ThisupdateresultedintheremovalofasmallpercentageofaccountsforQ32018.Excludingthisupdate,MAUsinQ32018wouldhavebeen:Worldwide:2,280million;RestofWorld:738million;Asi

7、a-Pacific:921million;Europe:377million;andUS&Canada:242million.PeriodspriortoQ32018havenotbeenadjustedtoreflectthisupdatedmethodologybecausethechangewasimmaterial.33FacebookAverageRevenueperUser(ARPU)$41.41$13.21$10.98$10.70$9.55WorldwideUS&CanadaEurope$2.11OtherAdvertisingAsia-Pacif

8、icRestofWorl