Jungle Scout-2020年亚马逊卖家报告（英文）-2020.3.pdf

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1、TheStateoftheAmazonSeller2020AbouttheReportAboutJungleScoutJungleScoutistheleadingall-in-onetoolforsellingonAmazon,withthemissionofprovidingpowerfuldataandinsightstohelpentrepreneursandbrandsgrowsuccessfulAmazonbusinesses.UsingthedataWeencourageyoutoexploreJungleS

2、cout’sStateoftheAmazonSellerReport,andtoshare,reference,andpublishthefindingswithattributionto“JungleScout”andalinktothispage.Formoreinformation,specificdatarequestsormediaassets,ortoreachthereport’sauthors,pleasecontactusatpress@junglescout.com.TableofContents1Ab

3、outAmazonSellersAgeGenderLocation(country/state)EducationEmployment6AboutAmazonBusinessesProductcategoriesFulfillmentmethods(FBA/FBM)Sales/businessmodelsMarketplacesProductvolume12AboutAmazonSales&ProfitsSalesProfits16WhatitTakestoSellonAmazonMoneyTimeMotivation21

4、SellingonAmazonin2020Sellerplans&goals23DoingBusinesswithAmazonCorporateAmazon:pros&consChina&globalmarketcompetition26MethodologyAboutAmazonSellersTheStateoftheAmazonSellerin2020AboutAmazonSellersWhoistheAmazonseller?ThereisnosingletypeofAmazonseller.Peopleofvary

5、ingskillsets,backgrounds,andinterestscanfindsuccessonAmazon.Infact,respondentsrepresentmenandwomenofeveryagefrom18to80+andacrossmorethan90countries.Somearestudentslookingtopayoffdebt;othersarelaunchingbusinessestocreatethejobthey’vealwaysdreamedaboutwhileworkingaf

6、ull-timejob;manyareretailersextendingtheirecommercereach.AllareseekingtoleveragethepowerofAmazontohelpaccomplishtheirgoals.AgeGenderWhilethemajorityofAmazonsellers(57%)areMalesaccountfor7outof10Amazonsellers.between25and44yearsold,morethanathirdofsellers(35%)areov

7、erage45.Female01020304026%Male18-248%69%25-3430%Iprefernottosay35-4427%4.5%45-5418%Other0.5%55-6412%65-805%80+<1%HowdomaleandfemaleAmazonsellersdiffer?MenWomen•MenspendmoretimemanagingtheirAmazonbusinessthan•WomenstartsellingonAmazonwithlessmoneythanmen,women.andw

8、omengettheirAmazonbusinessupandrunningmuch•Menaremuchmorelikelytoengagein“blackhat”tacticsthanfasterthanmen.women.•WomenwhosellonAmazonareoftenolderthan