JungleScoult-2020年亚马逊卖家报告（英文）-2020.3.pdf

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1、TheStateoftheAmazonSeller2020AbouttheReportAboutJungleScoutJungleScoutistheleadingall-in-onetoolforsellingonAmazon,withthemissionofprovidingpowerfuldataandinsightstohelpentrepreneursandbrandsgrowsuccessfulAmazonbusinesses.UsingthedataWeencourageyoutoexpl

2、oreJungleScout’sStateoftheAmazonSellerReport,andtoshare,reference,andpublishthefindingswithattributionto“JungleScout”andalinktothispage.Formoreinformation,specificdatarequestsormediaassets,ortoreachthereport’sauthors,pleasecontactusatpress@junglescout.co

3、m.TableofContents1AboutAmazonSellersAgeGenderLocation(country/state)EducationEmployment6AboutAmazonBusinessesProductcategoriesFulfillmentmethods(FBA/FBM)Sales/businessmodelsMarketplacesProductvolume12AboutAmazonSales&ProfitsSalesProfits16WhatitTakestoSel

4、lonAmazonMoneyTimeMotivation21SellingonAmazonin2020Sellerplans&goals23DoingBusinesswithAmazonCorporateAmazon:pros&consChina&globalmarketcompetition26MethodologyAboutAmazonSellersTheStateoftheAmazonSellerin2020AboutAmazonSellersWhoistheAmazonseller?Therei

5、snosingletypeofAmazonseller.Peopleofvaryingskillsets,backgrounds,andinterestscanfindsuccessonAmazon.Infact,respondentsrepresentmenandwomenofeveryagefrom18to80+andacrossmorethan90countries.Somearestudentslookingtopayoffdebt;othersarelaunchingbusinessestoc

6、reatethejobthey’vealwaysdreamedaboutwhileworkingafull-timejob;manyareretailersextendingtheirecommercereach.AllareseekingtoleveragethepowerofAmazontohelpaccomplishtheirgoals.AgeGenderWhilethemajorityofAmazonsellers(57%)areMalesaccountfor7outof10Amazonsell

7、ers.between25and44yearsold,morethanathirdofsellers(35%)areoverage45.Female01020304026%Male18-248%69%25-3430%Iprefernottosay35-4427%4.5%45-5418%Other0.5%55-6412%65-805%80+<1%HowdomaleandfemaleAmazonsellersdiffer?MenWomen•MenspendmoretimemanagingtheirAmazo

8、nbusinessthan•WomenstartsellingonAmazonwithlessmoneythanmen,women.andwomengettheirAmazonbusinessupandrunningmuch•Menaremuchmorelikelytoengagein“blackhat”tacticsthanfasterthanmen.women.•WomenwhosellonAmazonareoftenolderthan