温泉生态度假区项目可行性研究报告

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1、****温泉生态度假区项目可行性研究报告项目名称：****温泉生态度假区项目项目组织单位：******项目投资单位：**************公司项目承办单位：********公司报告编制时间：2011年5月58目录第一章项目摘要······································5一、项目简介··········································5二、项目优势··········································5三、

2、项目背景··········································7四、项目公司··········································8第二章、市场分析······································9一、国内温泉旅游市场的特点与发展趋势··················958二、华中地区温泉旅游发展概况··························14三、河南省温泉旅游市场现状及前景···············

3、·······15四、项目市场竞争分析··································16五、项目客源市场分析··································18第三章项目资源与建设条件分析························19一、景区资源条件分析··································19二、从用地条件分析····································21三、从地理区位及道路交通分析·······

4、···················21四、结论··············································2158第四章项目发展规划··································22一、整体定位··········································22二、功能定位··········································24三、项目理念·····························

5、·············27第五章项目整体产品策略······························28一、产品策略··········································28二、市场定位··········································2858三、产品差异化定位····································30第六章项目主体及整体建筑风格定位····················33一、整体定位····

6、······································33二、温泉主题定位······································33三、温泉形象定位······································34四、温泉功能主题······································34五、建筑风格定位······································35第七章项目整体产品配置············

7、··················3658一、温泉产品及配套消费产品设置建议与指标··············36二、酒店客房及别墅设置建议与指标······················47三、会议培训中心设置建议与指标························48四、整体餐饮设置建议及指标····························48五、停车场设置建议与指标······························49六、员工生活及后勤保障区域设置建议与指标·········

8、·····49第八章项目建设和经营筹备进程························49一、温泉度假项目建设与经营筹备进程····················49二、建设进程解释······································50第九章58投资估算······································50一、投资估算依据························