温泉生态度假区项目可行性研究报告

《温泉生态度假区项目可行性研究报告》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。

1、温泉生态度假区项目可行性研究报告目录第一章项目摘要······································558一、项目简介··········································5二、项目优势··········································5三、项目背景··········································7四、项目公司··········································8第二章、市场分析···········

2、···························9一、国内温泉旅游市场的特点与发展趋势··················9二、华中地区温泉旅游发展概况··························14三、某省温泉旅游市场现状及前景······················1558四、项目市场竞争分析··································16五、项目客源市场分析··································18第三章项目资源与建设条件分析························19一

3、、景区资源条件分析··································19二、从用地条件分析····································21三、从地理区位及道路交通分析··························21四、结论··············································21第四章项目发展规划··································2258一、整体定位··········································

4、22二、功能定位··········································24三、项目理念··········································27第五章项目整体产品策略······························28一、产品策略··········································28二、市场定位··········································28三、产品差异化定位···························

5、·········30第六章项目主体及整体建筑风格定位····················3358一、整体定位··········································33二、温泉主题定位······································33三、温泉形象定位······································34四、温泉功能主题······································34五、建筑风格定位····························

6、··········35第七章项目整体产品配置······························36一、温泉产品及配套消费产品设置建议与指标··············36二、酒店客房及别墅设置建议与指标······················4758三、会议培训中心设置建议与指标························48四、整体餐饮设置建议及指标····························48五、停车场设置建议与指标······························49六、员工生活及后勤保障区域设置建议与指标

7、··············49第八章项目建设和经营筹备进程························49一、温泉度假项目建设与经营筹备进程····················49二、建设进程解释······································50第九章投资估算······································50一、投资估算依据58······································50二、投资估算预测·································

8、·····51三、融资计划····················