视频营销方案.doc

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1、视频营销的方案目录一、目的·····································································································2二、实行方式···························································································2三、实行渠道···············································

2、············································2（1）、内部渠道············································································2（2）、外部渠道············································································3四、预期效果·············································

3、··············································3五、结论·····································································································3一、目的制作含有企业产品和品牌等信息的视频，通过整合网络社会化媒体和传统电视媒体制定高性价比的传播策略，实施精准客户群体推广，实现客户从认知到消费行为的营销目的二、实行方式一是可以制作以最新的热门歌曲为背景音乐，配上情景图片和

4、情景解说词，当用户搜索带有歌手和歌名的关键词时就可以搜索到相关的视频。这个时候要注意，视频的“标识”即关键词设立为“歌名、歌手、品牌名称、公司名称、泛关键词”。因为大量的用户搜索歌手和歌名，因此，该视频的访问量能很快上升。二是可以制作热门电视剧或电影的视频，可以以热门电视剧或电影的剧情介绍，人物评论和视频片段为组合，制作有特色、有吸引力的视频，当然也可以插主题曲和热门音乐。同样的办法，视频的“标识”即关键词设立为“影视剧名、主演名、品牌名称、公司名称、泛关键词”。因为大量的用户搜索影视剧和主演，因此，该视频的访问量能很快上升。

5、三、实行渠道（1）.内部渠道可以在医院醒目处位置放置液晶显示屏，专门用于医院宣传片、医院活动预告片、医院顾客术后风采片的播放。（2）.外部渠道1.医院网站首页上医院宣传片、医院活动预告片、医院顾客术后风采片放置；2.各大视频网站上及时上传医院宣传片、医院活动预告片、医院顾客术后风采片；3.合作企业导入医院医院宣传片、医院活动预告片、医院顾客术后风采片的外链；4.微信平台上及时更新医院宣传片、医院活动预告片、医院顾客术后风采片。四、预期效果视频访问量上升，一是医院的广告传播会加大，二是泛关键词的被搜索排名也会很快靠前，从而达到医

6、院预期的宣传效果。五、结论医院宣传片、医院活动预告片、医院顾客术后风采片等视频虽然不是一个直接盈利的手段，但它能有效的提升医院的整体风貌形象，起到一种无形的资产价值。