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ID：54493296
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页数：8页
时间：2020-04-17
《了解您的顾客市场细分目标市场选择与定位.doc》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。
1、HeavyHeinekenBecksBudweiserBitterMildLightExpensiveOldYoungCheapmassmarketingcustomizedmarketing“modelT”“onesizefitsall”“shotgun”“modelT”“BurntSiennaHondaCivicwithbucketseats,dualclimatecontrol,heatedhandlebars,whitewalltires”“oneofakind”“rifle”Whataretheadvantagesof
2、customersegmentation?•Focuseseffortsonwhotofindoutmoreabout•Arethesegmentsidentifiable?•Isitlargeenough?•Whatisthegeographicalconcentration?•Howpricesensitivearetheindividuals?•Whathowcompetitiveisthesegmentnow?•Howvulnerableisthesegmenttoadditionalentrants?
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