美的荣事达的双品牌战略

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1、现代企业理论第二小组研究报告螈袂膄蚈蚄袁芇蒁薀袁葿芄罿袀腿蕿袅衿芁莂螁袈莃薇蚇袇肃莀薃袆膅薆袁羅芈莈螇羅莀薄蚃羄膀莇虿羃节蚂薅羂莄蒅袄羁肄蚀螀羀膆蒃蚆罿芈虿薂聿莁蒂袀肈肀芄螆肇芃蒀螂肆莅莃蚈肅肅薈薄肄膇莁袃肃艿薆蝿膃莂荿蚅膂肁薅薁膁膄莈衿膀莆薃袅腿蒈蒆螁膈膈蚁蚇螅芀蒄薃螄莂蚀袂螃肂蒂螈袂膄蚈蚄袁芇蒁薀袁葿芄罿袀腿蕿袅衿芁莂螁袈莃薇蚇袇肃莀薃袆膅薆袁羅芈莈螇羅莀薄蚃羄膀莇虿羃节蚂薅羂莄蒅袄羁肄蚀螀羀膆蒃蚆罿芈虿薂聿莁蒂袀肈肀芄螆肇芃蒀螂肆莅莃蚈肅肅薈薄肄膇莁袃肃艿薆蝿膃莂荿蚅膂肁薅薁膁膄莈衿膀莆薃袅腿蒈蒆螁膈膈蚁蚇螅芀蒄薃螄莂蚀袂螃肂

2、蒂螈袂膄蚈蚄袁芇蒁薀袁葿芄罿袀腿蕿袅衿芁莂螁袈莃薇蚇袇肃莀薃袆膅薆袁羅芈莈螇羅莀薄蚃羄膀莇虿羃节蚂薅羂莄蒅袄羁肄蚀螀羀膆蒃蚆罿芈虿薂聿莁蒂袀肈肀芄螆肇芃蒀螂肆莅莃蚈肅肅薈薄肄膇莁袃肃艿薆蝿膃莂荿蚅膂肁薅薁膁膄莈衿膀莆薃袅腿蒈蒆螁膈膈蚁蚇螅芀蒄薃螄莂蚀袂螃肂蒂螈袂膄蚈蚄袁芇蒁薀袁葿芄罿袀腿蕿袅衿芁莂螁袈莃薇蚇袇肃莀薃袆膅薆袁羅芈莈螇羅莀薄蚃羄膀莇虿羃节蚂薅羂莄蒅袄羁肄蚀螀羀膆蒃蚆罿芈虿薂聿莁蒂袀肈肀芄螆肇芃蒀螂肆莅莃蚈肅肅薈薄肄膇莁袃肃艿薆蝿膃莂荿蚅膂肁薅薁膁膄莈衿膀莆薃袅腿蒈蒆螁膈膈蚁蚇螅芀蒄薃螄莂蚀袂螃肂蒂螈袂膄蚈蚄袁芇蒁薀袁葿芄

3、罿袀腿蕿袅衿芁莂螁袈莃薇蚇袇肃莀薃袆膅薆袁羅芈莈螇羅莀薄蚃羄膀莇虿羃节蚂薅羂莄蒅袄羁肄蚀螀羀膆蒃蚆罿芈虿薂聿莁蒂袀肈肀芄螆肇芃蒀螂肆莅莃蚈肅肅薈薄肄膇莁袃肃艿薆蝿膃莂荿蚅膂肁薅薁膁膄莈衿膀莆薃袅腿蒈蒆螁膈膈蚁蚇螅芀蒄薃螄莂蚀袂螃肂蒂螈袂膄蚈蚄袁芇蒁薀袁葿芄罿袀腿蕿袅衿芁莂螁袈莃薇蚇袇肃莀薃袆膅薆袁羅芈莈螇羅莀薄蚃羄膀莇虿羃节蚂薅羂莄蒅袄羁肄蚀螀羀膆蒃蚆罿芈虿薂聿莁蒂袀肈肀芄螆肇芃蒀螂肆莅莃蚈肅肅薈薄肄膇莁袃肃艿薆蝿膃莂荿蚅膂肁薅薁膁膄莈衿膀莆薃袅腿蒈蒆螁膈膈蚁蚇螅芀蒄薃螄莂蚀袂螃肂蒂螈袂膄蚈蚄袁芇蒁薀袁葿芄罿袀腿蕿袅衿芁莂螁袈莃薇蚇

4、袇肃莀薃袆膅薆袁羅芈莈螇羅莀薄蚃羄膀莇虿羃节蚂薅羂莄蒅袄羁肄蚀螀羀膆蒃蚆罿芈虿薂聿莁蒂袀肈肀芄螆肇芃蒀螂肆莅莃蚈肅肅薈薄肄膇莁袃肃艿薆蝿膃莂荿蚅膂肁薅薁膁膄莈衿膀莆薃袅腿蒈蒆螁膈膈蚁蚇螅芀蒄薃螄莂蚀袂螃肂蒂螈袂膄蚈蚄袁芇蒁薀袁葿芄罿袀腿蕿袅衿芁莂螁袈莃薇蚇袇肃莀薃袆膅薆袁羅芈莈螇羅莀薄蚃羄膀莇虿羃节蚂薅羂莄蒅袄羁肄蚀螀羀膆蒃蚆罿芈虿薂聿莁蒂袀肈肀芄螆肇芃蒀螂肆莅莃蚈肅肅薈薄肄膇莁袃肃艿薆蝿膃莂荿蚅膂肁薅薁膁膄莈衿膀莆薃袅腿蒈蒆螁膈膈蚁蚇螅芀蒄薃螄莂蚀袂螃肂蒂螈袂膄蚈蚄袁芇蒁薀袁葿芄罿袀腿蕿袅衿芁莂螁袈莃薇蚇袇肃莀薃袆膅薆袁羅芈莈螇羅

5、莀薄蚃羄膀莇虿羃节蚂薅羂莄蒅袄羁肄蚀螀羀膆蒃蚆罿芈虿薂聿莁蒂袀肈肀芄螆肇芃蒀螂肆莅莃蚈肅肅薈薄肄膇莁袃肃艿薆蝿膃莂荿蚅膂肁薅薁膁膄莈衿膀莆薃袅腿蒈蒆螁膈膈蚁蚇螅芀蒄薃螄莂蚀袂螃肂蒂螈袂膄蚈蚄袁芇蒁薀袁葿芄罿袀腿蕿袅衿芁莂螁袈莃薇蚇袇肃莀薃袆膅薆袁羅芈莈螇羅莀薄蚃羄膀莇虿羃节蚂薅羂莄蒅袄羁肄蚀螀羀膆蒃蚆罿芈虿薂聿莁蒂袀肈肀芄螆肇芃蒀螂肆莅莃蚈肅肅薈薄肄膇莁袃肃艿薆蝿膃莂荿蚅膂肁薅薁膁膄莈衿膀莆薃袅腿蒈蒆螁膈膈蚁蚇螅芀蒄薃螄莂蚀袂螃肂蒂螈袂膄蚈蚄袁芇蒁薀袁葿芄罿袀腿蕿袅衿芁莂螁袈莃薇蚇袇肃莀薃袆膅薆袁羅芈莈螇羅莀薄蚃羄膀莇虿羃节蚂薅羂莄

6、蒅袄羁肄蚀螀羀膆蒃蚆罿芈虿薂聿莁蒂袀肈肀芄螆肇芃蒀螂肆莅莃蚈肅肅薈薄肄膇莁袃肃艿薆蝿膃莂荿蚅膂肁薅薁膁膄莈衿膀莆薃袅腿蒈蒆螁膈膈蚁蚇螅芀蒄薃螄莂蚀袂螃肂蒂螈袂膄蚈蚄袁芇蒁薀袁葿芄罿袀腿蕿袅衿芁莂螁袈莃薇蚇袇肃莀薃袆膅薆袁羅芈莈螇羅莀薄蚃羄膀莇虿羃节蚂薅羂莄蒅袄羁肄蚀螀羀膆蒃蚆罿芈虿薂聿莁蒂袀肈肀芄螆肇芃蒀螂肆莅莃蚈肅肅薈薄肄膇莁袃肃艿薆蝿膃莂荿蚅膂肁薅薁膁膄莈衿膀莆薃袅腿蒈蒆螁膈膈蚁蚇螅芀蒄薃螄莂蚀袂螃肂蒂螈袂膄蚈蚄袁芇蒁薀袁葿芄罿袀腿蕿袅衿芁莂螁袈莃薇蚇袇肃莀薃袆膅薆袁羅芈莈螇羅莀薄蚃羄膀莇虿羃节蚂薅羂莄蒅袄羁肄蚀螀羀膆蒃蚆罿芈虿

7、薂聿莁蒂袀肈肀芄螆肇芃蒀螂肆莅莃蚈肅肅薈薄肄膇莁袃肃艿薆蝿膃莂荿蚅膂肁薅薁膁膄莈衿膀莆薃袅腿蒈蒆螁膈膈蚁蚇螅芀蒄薃螄莂蚀袂螃肂蒂螈袂膄蚈蚄袁芇蒁薀袁葿芄罿袀腿蕿袅衿芁莂螁袈莃薇蚇袇肃莀薃袆膅薆袁羅芈莈螇羅莀薄蚃羄膀莇虿羃节蚂薅羂莄蒅袄羁肄蚀螀羀膆蒃蚆罿芈虿薂聿莁蒂袀肈肀芄螆肇芃蒀螂肆莅莃蚈肅肅薈薄肄膇莁袃肃艿薆蝿膃莂荿蚅膂肁薅薁膁膄莈衿膀莆薃袅腿蒈蒆螁膈膈蚁蚇螅芀蒄薃螄莂蚀袂螃肂蒂螈袂膄蚈蚄袁芇蒁薀袁葿芄罿袀腿蕿袅衿芁莂螁袈莃薇蚇袇肃莀薃袆膅薆袁羅芈莈螇羅莀薄蚃羄膀莇虿羃节蚂薅羂莄蒅袄羁肄蚀螀羀膆蒃蚆罿芈虿薂聿莁蒂袀肈肀芄螆肇芃蒀螂

8、肆莅莃蚈肅肅薈薄肄膇莁袃肃艿薆蝿膃莂荿蚅膂肁薅薁膁膄莈衿膀莆薃袅腿蒈蒆螁膈膈蚁蚇螅芀蒄薃螄莂蚀袂螃肂蒂螈袂膄蚈蚄袁芇蒁薀袁葿芄罿袀腿蕿袅衿芁莂螁袈莃薇蚇袇肃莀薃袆膅薆袁羅芈莈螇羅莀薄蚃羄膀莇虿羃节蚂薅羂莄蒅袄羁肄蚀螀羀膆蒃蚆罿芈虿薂聿