EVBN-2018年越南电子商务行业报告（英文）-2019.6.pdf

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1、E-COMMERCEINDUSTRYINVIETNAMEdition2018Source:negativespace.coRESEARCHREPORTThisprojectisco-fundedbytheEuropeanUnionUSEFULCONTACTSMOREINFORMATIONEU-VietnamBusinessNetwork(EVBN)GeneralStatisticsOfficeofVietnam:15thFloor,5BTonDucThang,District1http://ww

2、w.gso.gov.vnHoChiMinhCity,VietnamVietnamCustomsStatistics:T:+84(0)2838239515http://www.customs.gov.vn/www.evbn.orgVietnamTradePromotionAgency(Vietrade):en.vietrade.gov.vnWorldBankVietnam:http://www.worldbank.org/en/country/vietnamTheLandmark,15thfloo

3、r,5BTonDucThangSt.,District1,ThispublicationwasproducedwiththeassistanceoftheEuropeanHoChiMinhCity,VietnamUnion.Tel.+84(0)2838239515Fax+84(0)2838239514ThecontentofthispublicationisthesoleresponsibilityofEVBNandwww.evbn.orgcaninnowaybetakentoreflectth

4、eviewsoftheEuropeanUnion.EVBNE-commerceindustryinVietnam2CONTENTSContents3Chapter3:CompetitiveLandscapeListofAbbreviations4Dominanceofsocialmedia28CurrencyExchange4B2CE-commercelandscape29B2BE-commercelandscape30ListofFigures5CaseStudies32ExecutiveSu

5、mmary6Chapter4:ProfileofEndConsumer34Chapter1:VietnamOverviewGeo-demographics8VietnamsEconomy10Structureofconsumptionexpenditures12Chapter5:RegulatoryandLegalFrameworkRegulatoryandlegalframeworkforinvestorsintheE-commerceindustry38Chapter2:Overviewof

6、E-commerceRelevanceandimpactoftheEVFTA40inVietnamVietnamsdigitallandscape14B2CE-commerce15Summary41OverviewofB2CE-commerce15ListofTradeFairsandExhibitions42StructureofB2CE-commerce16Paymentmethods18MainOnlineandPrintedPublications43Logistics18UsefulC

7、ontacts44B2BE-commerce19ServiceE-commerce20References45Markettrends21Marketdrivers24Marketbarriers25OpportunitiesandchallengeswithintheE-commerceindustry26EVBNE-commerceindustryinVietnam3LISTOFABBREVIATIONSASEANAssociationofSoutheastAsianNationsB2CBu

8、sinesstoConsumerB2BBusinesstoBusinessC2CConsumertoConsumerCAGRCompoundannualgrowthrateCITCorporateIncomeTaxCODCash-on-deliveryEUEuropeanUnionEVFTAEU-VietnamFreeTradeAgreementFDIForeignDirectInvestmentFOEForeignOwnedEnterpriseFTAFreeTradeAgreementGDPG