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1、例题4YouworkforNorlec,anelectricalgoodsmanufacturer,andyourcompanydirectorwantstofindoutwhichmethodsofadvertisingarethemosteffective.RecentlythemarketingdepartmenthasaskedcustomershowtheyfirstlearntaboutNorlec.Lookattheinformationbelow,onwhichyouhavealreadymadesomehan
2、dwrittennotes.Then,usingallyourhandwrittennotes,writeyourreport.Write120-140words.Directmail:notmanypeoplereadit!Website:figurelikelytoincrease–saywhyMagazines:effective–trymoremagazines.AnnualadvertisingcostsAdvertisingMethodAnnualCostradio$120,000magazines$45,000b
3、illboards$105,000website$25,000Directmail$40,000Radio:goodvalue–explainwhyBillboards:priceincreasesoon–recommendstoppingSample1IntroductionTheaimofthisreportistofindoutwhichmethodsofadvertisingarethemosteffectiveforus.FindingsTheresultofresearchclearlyshowsthat40%of
4、customersmetfirstNorleconradio.Wespentalotofmoney,butwegotavaluableeffect.Inspiteofthefactthatcostsofmagazinesaredefinitelymuchcheaperthanbillboards,magazinesaremoreeffectivethanbillboards.Nowadaysinternetusersareincreasingdramatically,anditistheoneoftheincreasingad
5、vertisingmarket.Therefore,figuresofwebsitelikelytoincrease,whiletheyaresurfingInternet,theylearnsaboutNorlec.Manypeopledonotreaddirectmailanymore.Therefore,costofdirectmailissimilarwithmagazinesbuttheeffectofthisisthelowest.ConclusionItisconcludedthatradio,magazines
6、,andwebsitearethemosteffectivemethods.RecommendationsItisrecommendedthatbillboardsadvertisingwillbestoppedbecauseofincreasingcostsandvalue.Wealsorecommendthatweneedtotrymoremagazines.Band2Thecontentpointsareaddressed,usingasatisfactoryrangeoflanguage.However,themess
7、ageisobscuredbypoororganizationandcoherence.Sample2ReportonefficiencyofdifferentadvertisingmethodsIntroductionThisreportaimstoevaluatedifferentadvertisingmethodsNorleciscurrentlyusing.FindingsThekeyfindingsaresummerisedbellow.Directmailstocustomersdidnotachievetheex
8、pectedresultsbecausenotmanypeoplereadthem.ThenumberofprospectivswholearntaboutNorlecfromitswebsiteislikelytoincreaseduetothenewlinktosomew
