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1、从中美文化差异谈商务礼仪对商务谈判的影响InfluenceofBusinessEtiquetteonBusinessNegotiationUnderSino—U.S.CulturalDifferences22从中美文化差异谈商务礼仪对商务谈判的影响［摘 要］加入世贸组织以来,中美间的经济合作逐渐增多，不论在中国还是在美国文化中商务礼仪都有着重要意义，尽管他们的商务礼仪有一些共同之处，但是也存在许多差异。中美之间存在着价值观、面子观、礼仪观、思维方式、时间观念、饮食观等方面的文化差异，而这些文化差异对
2、双方的商务礼仪产生了一定影响。有贸易往来，就必有商务谈判。因此，国际商务谈判在对外经济交往中的重要性越来越突出，而这些礼仪的差异势必会对双方的商务谈判造成影响。本文在探讨了造成中美礼仪的差异背后的文化因素之后，进一步探讨了这些礼仪差异在中美商务交往中所产生的影响。最后指出在礼仪差异的背景下，双方应该培养意识，克服交际障碍，实现通畅而又有效的跨文化交际和商务往来。［关键词］中美文化差异；商务礼仪；商务谈判；应对策略42InfluenceofBusinessEtiquetteonBusinessNego
3、tiationUnderSino—U.S.CulturalDifferencesAbstract:TheeconomiccooperationbetweenChinaandtheUnitedStateshasgraduallyincreased,sinceChina'sentryintotheWTO.BusinessetiquetteplaysanimportantroleinwhateverChineseculturalbackgroundsorAmerican.Thoughtheyhavesom
4、ethingincommonasperthebusinessEtiquette,butmanydifferencesdoexist.Thereareculturaldifferencesinvalues,faceview,wayofthinking,theconceptoftime,thehabitofdietandotheraspectsoftheculturaldifferencesbetweenChinaandtheUnitedStates,whichhadcertaininfluenceon
5、bothsidesofthebusinessetiquette.Wherethereistrade,therewillbebusinessnegotiation.Therefore,theimportanceofinternationalbusinessnegotiationinforeigneconomicrelationsisbecomingincreasinglyprominent,andthesedifferencesinetiquettewillcertainlyhaveanimpacto
6、nbothsidesofthebusinessnegotiation.ThispaperfirstlydiscussestheculturalfactorscausingthedifferencesbetweenChineseandAmericanetiquettebehindinstudy,secondlydiscussestheimpactoftheseetiquettedifferencesinSino—U.S.businesscontacts.Finallyitpointsoutundert
7、hebackgroundsofdifferent42etiquette,thetwosidesshouldfosterawareness,toovercomecommunicationbarriers,toachievesmoothandeffectiveinterculturalcommunicationandbusiness.Keywords:culturaldifferencesbetweenChinaandAmerica;businessetiquette;businessnegotiati
8、on;copingstrategy42IntroductionWiththedevelopmentofeconomy,thebusinesscooperationbetweenChinaandAmericaisgrowing.Duetotheirdifferentculturalbackground,theconceptoftime,standardofvalue,behavioralandeatinghabitsareverydifferent,thereforeb
