Influence of Business Etiquette on Business Negotiation Under Sino—U.S. Cultural Differences--从中美文化差异谈商务礼仪对商务谈判的影响

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1、从中美文化差异谈商务礼仪对商务谈判的影响InfluenceofBusinessEtiquetteonBusinessNegotiationUnderSino—U.S.CulturalDifferences［摘　要］加入世贸组织以来,中美间的经济合作逐渐增多，不论在中国还是在美国文化中商务礼仪都有着重要意义，尽管他们的商务礼仪有一些共同之处，但是也存在许多差异。中美之间存在着价值观、面子观、礼仪观、思维方式、时间观念、饮食观等方面的文化差异，而这些文化差异对双方的商务礼仪产生了一定影响。有贸易往来，就必有商务谈判。因此，国际商务谈判在对外经济交往中的重要性越来越突出，而这些礼仪的

2、差异势必会对双方的商务谈判造成影响。本文在探讨了造成中美礼仪的差异背后的文化因素之后，进一步探讨了这些礼仪差异在中美商务交往中所产生的影响。最后指出在礼仪差异的背景下，双方应该培养意识，克服交际障碍，实现通畅而又有效的跨文化交际和商务往来。［关键词］中美文化差异；商务礼仪；商务谈判；应对策略38InfluenceofBusinessEtiquetteonBusinessNegotiationUnderSino—U.S.CulturalDifferencesAbstract:TheeconomiccooperationbetweenChinaandtheUnitedStatesh

3、asgraduallyincreased,sinceChina'sentryintotheWTO.BusinessetiquetteplaysanimportantroleinwhateverChineseculturalbackgroundsorAmerican.ThoughtheyhavesomethingincommonasperthebusinessEtiquette,butmanydifferencesdoexist.Thereareculturaldifferencesinvalues,faceview,wayofthinking,theconceptoftime,

4、thehabitofdietandotheraspectsoftheculturaldifferencesbetweenChinaandtheUnitedStates,whichhadcertaininfluenceonbothsidesofthebusinessetiquette.Wherethereistrade,therewillbebusinessnegotiation.Therefore,theimportanceofinternationalbusinessnegotiationinforeigneconomicrelationsisbecomingincreasi

5、nglyprominent,andthesedifferencesinetiquettewillcertainlyhaveanimpactonbothsidesofthebusinessnegotiation.ThispaperfirstlydiscussestheculturalfactorscausingthedifferencesbetweenChineseandAmericanetiquettebehindinstudy,secondlydiscussestheimpactoftheseetiquettedifferencesinSino—U.S.businesscon

6、tacts.Finallyitpointsoutunderthebackgroundsofdifferent38etiquette,thetwosidesshouldfosterawareness,toovercomecommunicationbarriers,toachievesmoothandeffectiveinterculturalcommunicationandbusiness.Keywords:culturaldifferencesbetweenChinaandAmerica;businessetiquette;businessnegotiation;copings

7、trategyContentsIntroduction1Chapter1ConceptualIntegrationTheoryandChinglish41.1Conceptualintegrationtheory41.2Chinglish5Chapter2UsingConceptualIntegrationTheorytoAnalyzeandExplain6theCausesofChinglish62.1ExplanationofChinglishformationunderconceptu