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1、FOCUSConsumerVerticalFarms:AimingHighINDUSTRYFOCUSEquityResearch25March2020Verticalfarmsarepoisedtocapitalizeona$50bnglobalmarketopportunity,inourview,astheycangrowtastierproduceatscale,withoutmanyoftheconventionalfarmingpracticesthatcontributetoclimatechange,andcan
2、ensureafreshfoodsupplyatalocallevel.Verticalfarmsgrowproduceinstackedlayersorrowsinindoor,controlledenvironments.Leveragingadvancedtechnology,theycangrowhundredsofacres’worthofcropsononeacrewithsuchprecisionthatproduceisultimatelymoreflavorfulandpesticide-free.Vertica
3、lfarmingdoesnotrequiredeforestationorlargeamountsofwater,anddoesnotaddtowaterpollution.And,becausethesefarmscanbelocatedvirtuallyanywhereandarehighlyautomated,produceislocalandfresher,foodwasteisreduced,andunderservedpopulationscanbereached–featuresthatcanbeparticular
4、lyadvantageousincriticaltimessuchasthecurrentCOVID-19pandemic.Seenthroughthelensofclimatechange,manyoftoday’sagriculturalpracticescouldbeconsideredunsustainable.Globally,agricultureaccountsfornearlyaquarterofgreenhousegasemissions,usesnearlytwo-thirdsoffreshwater,andi
5、nmanycountriesisalsothebiggestcontributortowaterpollution.Thegravityofthesituationisunderscoredbyaglobalpopulationthatisexpectedtoreach9.7bnin2050–a25%increasefromtoday.Verticalfarmscircumventmanyofthesepressurepoints.Thatis,theydonotneedasmuchlandandwater;canoperate2
6、4hoursaday,7daysaweek,irrespectiveofvolatileweatherpatterns;andcanbelocatedclosertothepointofconsumption,compressingthecurrentsupplychain.Withthetechnologyprovenandavaluepropositionthatisappealingtodevelopedanddevelopingeconomiesalike,webelieveverticalfarmsareinpolepo
7、sitiontodisrupttheglobalagriculturalindustry.Thatsaid,theverticalfarmingindustrymuststillovercomesomehurdlestocapitalizeonthis$50bnmarketopportunity.First,webelievethattheverticalfarmasasustainableenterpriseisnotagiven.Inourview,industryplayershavetothreadtheneedle,so
8、tospeak,astheyinvestintechnology,showcasetheabilitytogrowmorethanleafygreensatscale,establishacustomernetwork,andbuildconsum