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1、BBeennchcmhamrkaRrekportreport2020GlobaldatamanagementresearchThedata-drivenorganization,atransformationinprogressMethodologyExperianconductedasurveytolookatglobaltrendsindatamanagement.Thisstudylooksathowdatapractitionersanddata-drivenbusinessleadersareleveragingthe
2、irdatatosolvekeybusinesschallengesandhowdatamanagementpracticesarechangingovertime.ProducedbyInsightAvenueforExperianinOctober2019,thestudysurveyedmorethan1,100peopleacrosssixcountriesaroundtheglobe:theUnitedStates,theUnitedKingdom,Germany,France,Brazil,andAustralia.
3、Organizationsthatweresurveyedcamefromavarietyofindustries,includingIT,telecommunications,manufacturing,retail,businessservices,financialservices,healthcare,publicsector,education,utilities,andmore.Avarietyofrolesfromallareasoftheorganizationweresurveyed,whichincluded
4、titlessuchaschiefdataofficer,chiefmarketingofficer,dataanalyst,financialanalyst,dataengineer,datasteward,andriskmanager.Respondentswerechosenbasedontheirvisibilityintotheirorganization’scustomerorprospectdatamanagementpractices.Page2
5、Thedata-drivenorganization,atrans
6、formationinprogressBenchmarkreport2020GlobaldatamanagementresearchThedata-informedorganization,atransformationinprogressExecutivesummary5Section1:Trusteddata6Section2:Datadebt10Section3:Theskillsgap14Conclusionandkeyfindings18Thedata-drivenorganization,atransformatio
7、ninprogress
8、Page3Benchmarkreport2020Globaldatamanagementresearch“Whilethebusinesswantstobeagileandinformedbydata,thislevelofdistrusteddataoftenleadsleaderstofallbackonmakingdecisionsbygutinstinctratherthanbyinformeddatainsight.Infact,wehaveconsistentlyseenoverthepast
9、severalyearsthatpeoplebelievealmostathirdoftheirdataisinaccurate.”MikeKilanderGlobalManagingDirectorDataQuality,ExperianPage4
10、Thedata-drivenorganization,atransformationinprogressBenchmarkreport2020GlobaldatamanagementresearchExecutivesummaryThereisnoshortagethesedays
11、inconversationsarounddata.Atthispoint,nearlyeveryoneunderstandsitsimportancerelatedtocustomerinsight,businessoperations,anddigitalt
