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1、毕业论文（设计）外文翻译外文原文DataminingtechniquesforcustomerrelationshipmanagementChrisRygielski,Jyun-ChengWang,DavidC.YenAbstractAdvancementsintechnologyhavemaderelationshipmarketingarealityinrecentyears.Technologiessuchasdatawarehousing,datamining,andcampaignmanagementsoftwarehavemadecustom
2、errelationshipmanagementanewareawherefirmscangainacompetitiveadvantage.Particularlythroughdatamining—theextractionofhiddenpredictiveinformationfromlargedatabases—organizationscanidentifyvaluablecustomers,predictfuturebehaviors,andenablefirmstomakeproactive,knowledge-drivendecisio
3、ns.Theautomated,future-orientedanalysesmadepossiblebydataminingmovebeyondtheanalysesofpasteventstypicallyprovidedbyhistory-orientedtoolssuchasdecisionsupportsystems.Dataminingtoolsanswerbusinessquestionsthatinthepastweretootime-consumingtopursue.Yet,itistheanswerstothesequestions
4、makecustomerrelationshipmanagementpossible.Varioustechniquesexistamongdataminingsoftware,eachwiththeirownadvantagesandchallengesfordifferenttypesofapplications.Aparticulardichotomyexistsbetweenneuralnetworksandchi-squareautomatedinteractiondetection(CHAID).Whiledifferingapproache
5、saboundintherealmofdatamining,theuseofsometypeofdataminingisnecessarytoaccomplishthegoalsof'today’scustomerrelationshipmanagementphilosophy.2002ElsevierScienceLtd.Allrightsreserved.Keywords:Customerrelationshipmanagement(CRM);Relationshipmarketing;Datamining;Neuralnetworks;Chi-sq
6、uareautomatedinteractiondetection(CHAID);Privacyrights1.IntroductionAnewbusinesscultureisdevelopingtoday.Withinit,theeconomicsofcustomerrelationshipsarechanginginfundamentalways,andcompaniesarefacingtheneedtoimplementnewsolutionsandstrategiesthataddressthesechanges.Theconceptsofm
7、assproductionandmassmarketing,firstcreatedduringtheIndustrialRevolution,arebeingsupplantedbynewideasinwhichcustomerrelationshipsarethecentralbusinessissue.Firmstodayareconcernedwithincreasingcustomervaluethroughanalysisofthecustomerlifecycle.Thetoolsandtechnologiesofdatawarehousi
8、ng,datamining,andothercustomerrelationsh
