外文翻译--客户关系管理中的数据挖掘技术

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1、外文翻译--客户关系管理中的数据挖掘技术毕业论文设计外文翻译外文原文DataminingtechniquesforcustomerrelationshipmanagementChrisRygielskiJyun-ChengWangDavidCYenAbstractAdvancementsintechnologyhavemaderelationshipmarketingarealityinrecentyearsTechnologiessuchasdatawarehousingdataminingandcampaignmanag

2、ementsoftwarehavemadecustomerrelationshipmanagementanewareawherefirmscangainacompetitiveadvantageParticularlythroughdataminingtheextractionofhiddenpredictiveinformationfromlargedatabasesorganizationscanidentifyvaluablecustomerspredictfuturebehaviorsandenablefirmsto

3、makeproactiveknowledge-drivendecisionsTheautomatedfuture-orientedanalysesmadepossiblebydataminingmovebeyondtheanalysesofpasteventstypicallyprovidedbyhistory-orientedtoolssuchasdecisionsupportsystemsDataminingtoolsanswerbusinessquestionsthatinthepastweretootime-cons

4、umingtopursueYetitistheanswerstothesequestionsmakecustomerrelationshipmanagementpossibleVarioustechniquesexistamongdataminingsoftwareeachwiththeirownadvantagesandchallengesfordifferenttypesofapplicationsAparticulardichotomyexistsbetweenneuralnetworksandchi-squareau

5、tomatedinteractiondetectionCHAIDWhiledifferingapproachesaboundintherealmofdataminingtheuseofsometypeofdataminingisnecessarytoaccomplishthegoalsoftodayscustomerrelationshipmanagementphilosophy2002ElsevierScienceLtdAllrightsreservedKeywordsCustomerrelationshipmanagem

6、entCRMRelationshipmarketingDataminingNeuralnetworksChi-squareautomatedinteractiondetectionCHAIDPrivacyrights1IntroductionAnewbusinesscultureisdevelopingtodayWithinittheeconomicsofcustomerrelationshipsarechanginginfundamentalwaysandcompaniesarefacingtheneedtoimpleme

7、ntnewsolutionsandstrategiesthataddressthesechangesTheconceptsofmassproductionandmassmarketingfirstcreatedduringtheIndustrialRevolutionarebeingsupplantedbynewideasinwhichcustomerrelationshipsarethecentralbusinessissueFirmstodayareconcernedwithincreasingcustomervalue

8、throughanalysisofthecustomerlifecycleThetoolsandtechnologiesofdatawarehousingdataminingandothercustomerrelationshipmanagementCRMtechniquesaffordn