客户关系管理中的数据挖掘技术外文翻译精选

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1、毕业论文（设计）外文翻译外文原文DataminingtechniquesforcustomerrelationshipmanagementChrisRygielski,Jyun-ChengWang,DavidC.YenAbstractAdvancementsintechnologyhavemaderelationshipmarketingarealityinrecentyears.Technologiessuchasdatawarehousing,datamining,andcampaignmanagementsoftwarehavemadecustomerrelation

2、shipmanagementanewareawherefirmscangainacompetitiveadvantage.Particularlythroughdatamining—theextractionofhiddenpredictiveinformationfromlargedatabases—organizationscanidentifyvaluablecustomers,predictfuturebehaviors,andenablefirmstomakeproactive,knowledge-drivendecisions.Theautomated,futu

3、re-orientedanalysesmadepossiblebydataminingmovebeyondtheanalysesofpasteventstypicallyprovidedbyhistory-orientedtoolssuchasdecisionsupportsystems.Dataminingtoolsanswerbusinessquestionsthatinthepastweretootime-consumingtopursue.Yet,itistheanswerstothesequestionsmakecustomerrelationshipmanage

4、mentpossible.Varioustechniquesexistamongdataminingsoftware,eachwiththeirownadvantagesandchallengesfordifferenttypesofapplications.Aparticulardichotomyexistsbetweenneuralnetworksandchi-squareautomatedinteractiondetection(CHAID).Whiledifferingapproachesaboundintherealmofdatamining,theuseofso

5、metypeofdataminingisnecessarytoaccomplishthegoalsof'today’scustomerrelationshipmanagementphilosophy.2002ElsevierScienceLtd.Allrightsreserved.Keywords:Customerrelationshipmanagement(CRM);Relationshipmarketing;Datamining;Neuralnetworks;Chi-squareautomatedinteractiondetection(CHAID);Privacyri

6、ghts1.IntroductionAnewbusinesscultureisdevelopingtoday.Withinit,theeconomicsofcustomerrelationshipsarechanginginfundamentalways,andcompaniesarefacingtheneedtoimplementnewsolutionsandstrategiesthataddressthesechanges.Theconceptsofmassproductionandmassmarketing,firstcreatedduringtheIndustria

7、lRevolution,arebeingsupplantedbynewideasinwhichcustomerrelationshipsarethecentralbusinessissue.Firmstodayareconcernedwithincreasingcustomervaluethroughanalysisofthecustomerlifecycle.Thetoolsandtechnologiesofdatawarehousing,datamining,andothercustomerrelationsh