北大曹其军老师英语阅读理解20篇.doc

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1、北大曹其军老师英语阅读理解20篇阅读理解单项练习Passage1In1939twobrothers,MacandDickMcDonald,startedadrive-inrestaurantinSanBernadino,California.Theycarefullychoseabusycornerfortheirlocation.Theyhadruntheirownbusinessesforyears,firstatheater,thenabarbecue（烤肉）restaurant.,thenanotherdrive-in.Butintheirnewoperation,theyoffer

2、edanew,shortenedmenu:Frenchfries,hamburgers,andsodas.Tothissmallselectiontheyaddedonenewconcept:quickservice,nowaitersorwaitresses,andnotips.Theirhamburgerssoldforfifteencents.Cheesewasanotherfourcents.TheirFrenchfriesandhamburgershadaremarkableuniformity,forthebrothershaddevelopedastrictroutinefor

3、thepreparationoftheirfood,andtheyinsistedontheircooks’stickingtotheirroutine.Theirnewdrive-inbecameincrediblypopular,particularlyforlunch.Peopledroveupbythehundredsduringthebusynoontime.Theself-servicerestaurantwassopopularthatthebrothershadallowedtencopiesoftheirrestauranttobeopened.Theywereconten

4、twiththismodestsuccessuntiltheymetRayKroc.KrocwasasalesmanwhomettheMcDonaldbrothersin1954,whenhewassellingmilkshake-mixingmachines.Hequicklysawtheuniqueappealofthebrothers’fast-foodrestaurantsandboughttherighttofranchise（特许经营）othercopiesoftheirrestaurants.Theagreementstruckincludedtherighttoduplica

5、tethemenu.Theequipment,eventheirredandwhitebuildingswiththegoldenarches（拱门）.TodayMcDonald’sisreallyahouseholdname.ItsnamesforitssandwicheshavecometomeanhamburgerinthedecadessincethedayRayKrocwatchedpeoplerushuptoorderfifteen-centhamburgers.In1976,McDonald’shadover$1billionintotalsales.Itsfirsttwent

6、y-twoyearsisoneofthemostincrediblesuccessstoriesinmodernAmericanbusinesshistory.1.Thispassagemainlytalksabort　　　　.A)　　thedevelopmentoffastfoodservicesB)　　　howMcDonald’sbecameabillion-dollarbusinessC)　　thebusinesscareersofMacandDickMcDonaldD)　　RayKroc’sbusinesstalent2.MacandDickmanagedallofthefollow

7、ingbusinessesexcept　　　.　A)adrive-in　　　　　　　　C)atheater　B)acinema　　　　　　　　D)abarbecuerestaurant3.Wemayinferfromthispassagethat.A)　　MacandDickMcDonaldneverbecamewealthyfortheysoldtheirideatoKrocB)　　　Thelocation